Greetings and summer salutations! It's Andy Gesner and the staff from HIP Video Promo, here with a marvelously salacious clip from an artist you know better than you think you do. No doubt Devin Lima picked up some attention-getting tricks during his time as a charter member of chart-toppers LFO. But as visually-appealing as the fashionable Lima is, he recognizes that there are few things in this world quite as eye-catching as two good-looking women flirting with each other. So after taking a well-deserved break from the record industry, Lima returns to the spotlight in high fashion – arm in arm with a pair of stunning friends who dig each other every bit as much as they dig him.

Outrageous? Sure. Then again, the absurdly-catchy "Hangin' With You" clip simply dramatizes Lima's comeback single – a song that addresses a woman with something more than a friendly interest in the singer's girlfriend. Lima's "problem" (if you even want to call it that) is his ambivalence: he's not sure how he feels about his friend's amorous intentions. He's plainly intrigued, though: "you're playing with her hair", he wails, "and my head". His excitement – and his prurient interest – is infectious.

That sort of mischievous enthusiasm pervades Mozart Popart, the debut album by Lima and his band The Cadbury Diesel. It's an uproarious collection of classic rock guitar, R&B beats, clever lyrics, singalong choruses, double-entendres, party-movers and crowd-pleasers, funk, soul, and vintage psychedelia. LFO were an undeniably fun bunch of hitmakers (who could forget "Summer Girls", the song that ruled the airwaves in mid-1999?), but nobody would ever mistake them for a band; The Cadbury Diesel, by contrast, is a legitimate outfit and a fearsome live act. Guitarist Tony Valley cuts a swath through Mozart Popart – his leads are positively electrifying, and wholly consistent with the album's in-your-face aesthetic. Meanwhile, Devin Lima has never sounded better: he croons, raps, toasts, shouts, and testifies with the fervor of a mid-Sixties soul man. No wonder the All-Music Guide boasts in a four-and-a-half star album review that Lima "has all the makings of the next generation's Justin Timberlake".

Jeff Kennedy's playfully erotic clip for "Hangin' With You" is an absolute hoot: everybody seems to be having a fantastic time, and why not?, the cast is sexy, provocative, and out to show off what they've got. It opens outside a beauty salon – Lima's not sure he wants to let his girl go inside, but she twists away from him and takes a seat in the stylist's chair. Her friend is inside, too – and while Lima waits, somewhat nervously, out on the street, the two women flirt wildly, teasing each others' hair, helping out with the shampooing, and getting provocatively close. The whole thing climaxes (so to speak) with a kiss between the girls that couldn't be described as anything other than sweetly exploratory; it's an awfully pretty picture, and no F/X man in Hollywood could craft a more eye-catching conclusion. Finally, we watch Devin Lima leave the salon with both women, determined to make the best of his provocative situation!

Many thanks for Brad Fischetti and the entire One Eleven Records crew for continuing to bring us on board to be a part of their promotional team.They've hooked us up with plenty of copies of Mozart Popart for your on-air giveaway needs so drop us a line if you'd like to get your hands on some! If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at HIPVideo@aol.com. You can also visit www.111Records.com, or www.DevinLima.com to find out more about Devin Lima & The Cadbury Diesel. 

 

 

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