Artist:
FURTHER SEEMS FOREVER
Label:
TOOTH AND NAIL
Video:
“THE SOUND”
Director:
Jonathan Rey & Tom Bingham
Add Date:
September 8, 2003

The members of Further Seems Forever have remained true to their original roots, despite some lineup changes; but, as bassist Chad Neptune explains “we wanted to play music that didn’t limit us to one style”. Many of the band members have quite a bit of experience, including a stint with Chris Carraba (Dashboard Confessional) as their front man: but here they explore new musical territory without sacrificing a bit of quality or energy. “The Sound” is built around rousing guitar playing and tuneful vocals that show they haven’t lost any of their hard edge.

One can readily detect the influence of seminal post-Invasion British music, but the overall sensibility is all their own. The band have earned quite a bit of respect (and success) by touring tirelessly. This video, “The Sound” reached #1 at www.mp4.com, and the album, How to Start a Fire, debuted at #1 on Billboard’s Heatseeker’s chart.

Vocalist Jason Gleason, the main focus of the video, goes trekking through the monochromatic solitude of glassed-in elevators and urban mass transit like a lone conquistador through the primeval Gulf Coast wilderness, courageous and undaunted, while the band strides behind him . As the clip progresses they are encouraged by the increasingly large and demonstrative audience in the performance segments of the video. The spartan but professional production values of this clip are a fine complement to the band’s performance, particularly Gleason’s passionate but literate lyrics.

Here at HIP Video we are fully stocked with copies of Further Seems Forever’s How to Start a Fire CD. The band will be touring in September and we have tickets for giveaways. They are also available to do video interviews and video ids while they are out on the road. Tooth & Nail and HIP Video are also joining forces to bring you the “Beat the Heat” contest. Any programmer that adds the Further Seems Forever “The Sound” video will be entered in a drawing to win the complete 2003 Tooth & Nail catalog (lots of cool bands), along with t-shirts for summer and hoodies for the fall. Call Andy Gesner at HIP Video Promo at 732-613-1779 or e-mail info@HIPVideoPromo.com to get all your Further Seems Forever updates. You can check out Further Seems Forever’s website at www.furtherseemsforever.com

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