Last Gasp Collective
Last Gasp Collective Music
November 8, 2017
Big city dreams can be described as a person from a small town dreaming of the excitement and prosperity of the big city. Kalamazoo, Michigan’s Last Gasp Collective is determined to debunk the myths of the big city in one fell swoop with their compelling new single “Small Town”. With a musical collective involving eleven current active members, this crew is proof that there is power in numbers and truly amazing things can happen anywhere, even in a “Small Town”.
The origins of Last Gasp Collective trace all the way back to the movie-like no man’s land of Cassopolis, Michigan. With a population of under 2,000, there was a lot left to be desired for Cass native, Jay Jaksonn, a founding member of LGC. Jay and his best friend Lakeshore Drew picked up and moved to Kalamazoo, where they started playing open mics to garner exposure and master their craft. Compared to Cassopolis, Kalamazoo had a bigger city vibe which influenced the friends’ music. They began networking with like-minded artists in their new region, especially those who had a deep love of Hip Hop music. At the time, Kalamazoo was a dead zone for Hip Hop, no one wanted to play it because no booking agents or talent buyers cared to book them with the mentality that they would bring the “wrong crowd”. Jay and his new group of musical kindred spirits took this as a challenge and began a movement in the Kalamazoo scene to give Hip Hop the recognition it deserved. Slowly but surely, they started gaining respect and acceptance for their style and venues began booking this dynamic musical tsunami. LGC puts focus into live instrumentation which truly sets them apart from the town’s preconceived notions of the genre.
The current collective of eleven artists have come together with a new, must-see, debut visual offering that is instantly memorable. “Small Town” opens up with a soft, jazzy guitar line, leaving room for the saxophone that so smoothly slides into the mix before the rhythm section drops in with an undeniable, irresistible groove. “I’m livin’ in a small town called K-Zoo, still dreamin’ from a big town point of view” becomes a focal point of the song so eloquently sung by the group’s female voice, Ashley Hicks. Most people think you need to move to a big city to accomplish big things, but in “Small Town” the message is clear; someone with big-picture metaphysical aspirations cannot and should not be stopped by physical limitations. Especially with the advent of the internet, those physical limitations can be destroyed, and Last Gasp Collective is proudly carrying the torch in this ever-relatable challenge for creative entities all over the world.
Last Gasp Collective is impossible not to root for. Here at HIP it’s a true honor and profound privilege for us to tell the LGC story and we’re ecstatic to share this remarkable debut video with you and your viewers. Please don’t be shy about getting in touch to let us know what we can do on our end to get this video into your programming and rest assured we’ll have plenty of outstanding Last Gasp Collective merch to set up online/on-air contests and giveaways throughout the campaign. Don’t hesitate to let us know what we can do on our end to make that happen. Please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779, email us at [email protected] or visit www.LastGaspCollective.com for more info on Last Gasp Collective.