ON THE FIFTY
“EVEN IF IT KILLS”
Nov 21, 2012 & Feb 7, 2013
Some college kids spend their winter break hanging out. But the members of Brooklyn, NY band On The Fifty spent their January break realizing a dream: they got their musical hero to produce their record. That hero is Anthony Raneri, frontman of the Queens, NY punk band Bayside, and the 5 song E.P. Raneri produced for On The Fifty is entitled “Fast Hands, Bad Timing”. Given the age of the band members (all in their final year of college) It’s surprising how epic, how involving both the music and lyrics are on “Fast Hands, Bad Timing”. Raneri’s visceral production techniques give the songs a lingering urgency. On The Fifty’s “Fast Hands, Bad Timing” is a record for anyone who’s spend an aimless night driving around their neighborhhood, looking for something to do, and wondering what their future will be.
Those of us that still appreciate a little bit of juvenile humor will appreciate the fact that the even though the band exhibits a maturity beyond their years at times, they also have the ability to exhibit the kind of maturity we might expect from a crew of teenage boys. In their video for “The Future” we see the band exhibiting a rather reckless appreciation for illegal substances, masturbation, sleeping, video games and junk food. We should also tell you that we’re tacking on the uncensored version of the video so the world can see what is behind the blur and the black bars! It’s refreshing to see a band with a good sense of humor about themselves, even while they keep the music focused on the much more daunting task of examining what the future might actually hold for them. Clearly that is some heavy subject matter, but with On The Fifty, they are able to tackle it with ease and a positive outlook.
Their video “Even If It Kills,” which recently premiered on the AMP Magazine website, captures the true essence of the band. In the clip, the scenes offer views of the ocean and every day atmospheres as the band performs to the subtleties of their surroundings. Each member is portrayed from a viewpoint that defines them in their own way, and “Even If It Kills” expresses the existence of an up and coming band that is sure to stick around. There’s no fancy tricks or over the top CGI, just a band doing what they do best.
We’re very excited to be working with On The Fifty to bring you these new videos. The band has hooked us up with plenty of goodies so please don’t hesitate to be in touch if there is anything we can do on our end to get this video into your programming! For more info contact Andy Gesner and the HIP Video Promo crew at (732)-613-1779 or email us at [email protected] . You can also visit for more info about On The Fifty.