Ronnie Eaton cut his teeth as a solo acoustic act in the South Plains region of Texas. After releasing his first album, The Moth Complex, this Lubbock native decided it was time to expand his sound as well as his lineup. He teamed up with Byron Mason (bass, vocals), Aaron Dick (keyboard, vocals), and Terry Moore (drums) to create Ronnie Eaton and the Cold, Hard Truth. The band was quickly able to take Ronnie’s poignant songwriting and add colorful layers of musicianship to the compositions. The end result is something that possesses a feeling of accessible grandeur.

Take, for example, the new music video for “Darlin, Darlin.” The lead single from the new album Killer In The Choir (Spectra Entertainment) is a song that could easily be stripped down and be performed at coffeehouses and open mics across the country. It’s straightforward, masterfully constructed, and most importantly, unabashedly honest. Once it is put in the hands of the Cold, Hard Truth it is brought to life even more. The subtly of the brushed percussion, a less-is-more guitar solo, and a gorgeous piano line soaring over the top all come together to take this already tasty dish to a new level of appetizing.

“Darlin, Darlin” tugs at the heart strings in a subtle, unique way. The video finds Ronnie meandering through a Lubbock, TX antique store. He’s surrounded on all sides by items seeped in the past and with their own unique story to tell. But it’s another kind of past that he is chasing in the store, one with a direct line to his own heart. Just beyond every corner in the shop is a fragile young beauty strolling through the aisles. Ronnie is close behind her every move, but he just can’t seem to catch up. A subtle clue reveals that perhaps it’s more of a memory that he is chasing than an actual person. Only Ronnie knows for sure.

It’s our true pleasure to help spread the word of Ronnie Eaton and the Cold, Hard Truth from west Texas to audiences far and wide. Please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email info@HIPVideoPromo.com. You can also visit www.RonnieEaton.com or www.SpectraMusicGroup.com for more info on Ronnie Eaton and the Cold, Hard Truth.

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