SHOUT OUT LOUDS
“WALKING IN YOUR FOOTSTEPS”
Marcus & Frode / Shout Out Louds
February 27, 2013
Here at HIP Video Promo, we’ve always had a place in our hearts for our favorite Stockholmers, Shout Out Louds. Their album Our Ill Wills is a regular part of our playlists, along with their 2010 album Work. Shout Out Louds have presented music fans from all over with their fresh take on contemporary indie rock. Never afraid to push their musical boundaries the band was a trendsetter when it came to incorporating elements of everything from shoegazer to 80’s synth pop into their sound. Their new album Optica, along with the new video “Walking In Your Footsteps”, may just be their most ambitious effort yet, and the end result is one that may be their best yet.
In support of Work, members Adam, Bebban, Ted, Carl, and Eric headed out on their most successful tour known to date and then returned home with their own pursuits. When the time came to hunker down on another Shout Out Louds record, they had a certain idea to return to the playful spirit that first brought them together ten years ago. Rather than rehearsing and recording in the studio as they had always done, each member of Shout Out Louds felt free to write and work on their own parts individually as the new album Optica began to take shape. The record features a string composer that helps Optica achieve lush arrangements described by Carl as “Disney on drugs” and by Adam as “like warm mayonnaise.”
Shout Out Louds took their time with the songs on Optica, spending at least one and half years in a small Stockholm studio and producing themselves for the first time without the help from Johannes Berglund. A theme emerged presenting the world with Optica, an album that celebrates color and light. HIP Video Promo brought you video clips such as “Impossible” and “Tonight I Have To Leave It.” From the new album, we present “Walking In Your Footsteps.”
Merge Records introduces “Walking In Your Footsteps,” a clip that delivers a kaleidoscope dream through dust and diamonds. We watch as Shout Out Louds dance around diamonds and show their faces through subtle images of light, dance, and eclectic movement. The song captures an essence of what Shout Out Louds have been perfecting for years, and serves the purpose as an introduction to their newly created album Optica. Playing with light and dance, “Walking In Your Footsteps” creates an ambient feel, all the while presenting music listeners with a highly innovative tune. Created to make you dance and heighten your senses, this video clip will leave you wanting more.
We are beyond pleased to be working with such innovative and imaginary artists, Shout Out Louds and one of the most respected labels in the biz, Merge Records. The band will be here in the US this spring and are embarking on an ambitious US tour. Please let us know if you’d like to check out a show, meet up for interviews or get your hands on the new album, Optica. For more information on Shout Out Louds, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at [email protected]”>[email protected] You can also visit http://www.MergeRecords.com or http://www.ShoutOutLouds.com for more info on Shout Out Louds.
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For info on Shout Out Louds’ video, “Tonight I Have To Leave It” click HERE