DUALTONE MUSIC GROUP
February 27, 2013
Early in 2012, The Lumineers broke through the contemporary music scene with last year’s hit “Ho Hey.” One short year later the band was performing onstage at both the Grammys and Saturday Night Live, once again captivating fans with their immense capability to inspire. “Ho Hey” has become a monster hit, garnering over 42,000,000 views on YouTube, and certainly a tough act to follow. Fortunately for all of us, they are not a one trick pony and their follow up video for “Stubborn Love” is every bit as moving and inspiring as “Ho Hey”, assuring that The Lumineers are here to stay.
By now, you may know their story. But for the uninitiated, it’s a great read; Growing up in the New York City suburb of Ramsey, New Jersey, singer Wesley Schultz spent his days drawing. Today, as the captivating bandleader of The Lumineers, he has replaced his pencils with his guitar. In the spring of 2005, childhood friends Wesley and Jeremiah Fraites began to collaborate, playing small gigs throughout downtown New York. After battling the cutthroat cost of living, they packed up and moved to Colorado. The first thing they did was place an ad on Craigslist for a cellist, and then came Neyla Pekarek, the classically trained Denver native. As a trio, The Lumineers began playing at the Meadowlark, a gritty basement club where the city’s most talented songwriters gathered every Tuesday for open mics and one-dollar PBRs. Today, the band has climbed the charts with their moving music, eliciting comparisons to the Avett Brothers, Mumford & Sons, and Ryan Adams while inspiring a slew of new artists who hope they too can capture the natural honesty of their sound.
Since their emergence, music fans have been drawn to the band by the raw nature of their songs and organic, personal lyrics. In fact, fans have been drawn so closely that The Lumineers’ self-titled album remains at number one on Amazon MP3. The band’s music has been featured in many television and film series such as Bones, Vampire Diaries, the trailer for Trouble with the Curve, and Silver Linings Playbook. The Lumineers are currently touring mostly sold out shows. Their performance on SNL in late January rocked the nation and inspired even more fans, and the band was even nominated for Best New Artist/Best Americana at this year’s Grammy Awards. The single “Ho Hey” remains at number one on Hot AC and number three on Billboard’s Hot 100 as the new single “Stubborn Love” leaps to number thirteen from nineteen. Without further adieu, HIP Video Promo presents you with another groundbreaking clip from The Lumineers’ gold-certified and self-titled debut LP.
The Lumineers have amplified the cinematic tone of their music in the new video for “Stubborn Love,” directed by Isaac Ravishankara. The video premiered on mtvU, CMT, and VH1 last week and presented viewers with captivating scenes of emotion. We follow a young girl’s gaze from the backseat of a car as she witnesses the suffering of the world, trying to digest and figure out the meaning of the loss, romance, joy, and strife that surrounds her. The expressive eyes of the little girl begin with a contagious sadness that reaches viewers in a special way, but by the end of the clip, we rejoice as she is once again happily inspired. The band even makes a quick appearance within “Stubborn Love,” performing on a street corner as the little girl’s car drives by. The lyrics of the song promote insightful advice for every day living such as, “So keep your head up, / keep your love.”
The success of The Lumineers continues to grow as we speak, and their groundbreaking songs and video clips leave us in astounded wonder. For more information and news on “Stubborn Love,” please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at [email protected]. You can also visit http://www.Dualtone.com, or http://www.TheLumineers.com for more info on The Lumineers.
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For info on The Lumineers’ video, “Ho Hey” click HERE