33RD FLOOR RECORDS
October 31, 2012
In these modern times, contemporary music needs some sort of twist in hilarity that can pull all the types of music genres together, and that’s exactly what The Vettes, formed of family members, does. The contemporary music label 33rd Floor Records brings you a band that is up to speed with the modern age, but reminiscent of the music from past decades. With influences that range from bands such as Flock of Seagulls and Aha, to artists such as Oasis, Elastica, and Duran Duran, The Vettes is the first new wave of power driven alternative-rock to come about within the indie-rock music scene.
The Vettes include Rachel, Todd, Chad, Mitch, and Brian Vette, all sister and brothers with the exception of Mitch who was honorably adopted into the band after joining in 2005. Lead vocalist and sister Rachel Vette explains, “In order to fully grasp the concept, one must first dismiss the preconceived notions of all the real life and fictitious family band stereotypes we’ve all come to know and hate.” Each member began joining one another in creating and performing music early throughout their late teens and early twenties.
Since 2005, The Vettes have been turning heads and making a concise name for themselves throughout their hometown in New Orleans, Louisiana, as well as throughout the US. The Vettes have released a countless number of demo CDs before the official release of 2008’s T.V. EP and 2010’s full-length PLASTICVILLE. They were seen performing at 2011’s Voodoo Fest in Louisiana, sharing the stage with well-known acts such as TV on the Radio, Soundgarden, and Odd Future. This year they are upping their game, performing at 2012’s Voodoo Fest alongside such heavyweights as Metallica and Silversun Pickups, as well as K’naan, Justice and more! Their newest single, “Textual”, was produced by one of the hottest and most in-demand producers, Junior Sanchez (Katy Perry, Madonna, Good Charlotte), and is sure to bring The Vettes an even loftier position with their fanbase.
This energetic clip emanates music from the past, especially the 80s, but it encompasses a large adherence to contemporary artists such as The Faint and The Darkness. Watching Rachel Vette perform is highly entertaining as she pokes fun at the oddness of modern technology throughout the video. “A colorful, quirky, and nonsensical reinterpretation of 80’s educational films and television shows” describes “Textual,” and members of the band can be seen within the confines of a school set during the unmistakable era of the 1980s. The scenes of the clip are hilarious and witty, but there is a certain sense of awareness within the lyrics that will leave you wanting more! HIP Video Promo has worked with director Israel Anthem in the past, and he is at it again, presenting the world with The Vettes’ excellent video “Textual.”
The Vettes maintain a unique look and sound that is all their own. Set to be releasing an upcoming full-length for later this year, they’re impossible to miss. The charismatic style of Rachel Vette is astonishing and her confidants that make up the rest of the band are fluid and specific when it comes to creating music. But this type of music is not to be forgotten because it merely offers sanctity to the chaos of modern times. For more information on The Vettes, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at [email protected]@gmail.com . You can also visit www.TheVettes.com for more info on The Vettes.
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