Hello programming friends, it’s Andy Gesner and the HIP Video Promo crew checking in with you with a follow up video to one of 2011’s hottest new acts. Last year we introduced you to Dezert Eez, a hip hop trio that has built their name on their fearless approach and no frills sound chronicling the every day life and struggles in the urban Michigan landscape. Dating back to their early days in Kalamazoo at Western Michigan University, the group has made a name for themselves with a regular combination of top notch mixtapes, tour dates with artists like Wu Tang Clan, KRS-1, and more and above all else, an unwavering dedication to their unique sound and message.
“Animal Streetz” is the new video following in the footsteps of last year’s “American Hood Figure”, which was a big with video programmers across the spectrum, scoring programming on everything from Havoc TV to Music Mix USA to California Music Channel. Shot primarily in black and white and featuring a tasty sample of Aerosmith’s “Last Child”, the video was the perfect opportunity to introduce us to O’nill, 5-Star and Nivek. These three took turns trading off rhymes and dropping some big beats on all of us. But this was just the warm up, because the newest offering, “Animal Streetz”, ups the ante and gives us another taste of the tracks of their newest release, Ghettobox.
True to their sound and style, the video is a straightforward blast of slick cinematography, blistering rhymes and a natural on-camera performance that reinforces what we’ve known about Dezert Eez all along. “Animal Streetz” is an uncensored lyrical breakdown of life on the streets of the hard hit state of Michigan, which has been hit exceptionally hard by the economic downturn of the past several years. They’ve seen first hand that politicians and corporations have long abandoned the working class individual and are more concerned with greed and power than they are with any semblance of doing good by society. All of this trickles down to the streets and Dezert Eez are there to witness it firsthand, and “Animal Streetz” is a spot-on observation of what it takes to get by in this time and place.