HIP Picks – The Weekly Client Roundup – Tuesday 1/30

It’s been another hectic week here at HIP Video Promo, but we’ve enjoyed every moment: after all, if you love your job, you’ll never work a day in your life – and we all love our jobs. From fellow New Jersey natives to an artist who calls Jamaica home, we’ve got a great variety of new videos to share this week. The newest HIP Picks – Weekly Client Roundup video gives you the low-down on some of our current projects, and we’ll tell you a little bit about each one below.

Anyone in the know will tell you that New Jersey has a vibrant independent music scene, and The Gray Vines are wearing the Garden State DIY aesthetic – and their hearts – on their sleeve with their new single “See Me”. Vocalist / guitarist Jake Hoffman has been joined by new bassist/keyboarding Casey O’Connell and drummer/vocalist Jordan Bowen and The Gray Vines are set to release their sophomore EP Obscene on February 9, a blistering, punk-leaning effort. The bottled-up energy erupts on “See Me”, and the accompanying video sees the band jamming their hearts out in a dreamy basement setting, combined with footage of real riots and freedom fighters from around the world.

With their singles “Deeper Feeling” and “Free Love”, Beaux Cheveux – the musical duo consisting of Adrian Connor and Clementine Bonzo – brought eclectic, harmonious blends of analog meets digital sounds. Their latest effort, “Rio Grande”, is a departure from the madness, a wavy, slowed-down tune with a mind-bending video. The imagery is scatter-brained and haunting; from shots of Adrian singing to a walk through the woods, it’s a truly entrancing visual experience.

It wasn’t long ago at all that we brought you JES‘s collaboration with Cosmic Gate, “Fall Into You”, but now this Grammy-nominated artist is sharing a track of her own, “Get Me Through The Night”. “Get Me Through The Night” is perfectly danceable with a message of hope through difficult times, and the video sees her alone in a desert setting, finding self-confidence as she fights through painful memories.

Atlanta and Miami are often cited as hotbeds for hip-hop, but those truly in the know will tell you that Washington, D.C. has got it going on. One of the region’s most exciting names is Noochie; recently signed to Atlantic Records and collaborating with Grammy-winning producer Om’Mas Keith, he’s ready to bring his powerful lyrics to the national consciousness. Featuring Atlanta rapper and singer Rich Homie Quan, “Confidence” pays tribute to independent women with a drive to succeed on their own terms. From hairdressers to dancers, these powerful women are shown on the grind in Alex Acosta’s colorful clip.

Yes, there are many things that go in to making an artist’s career – like appearance, showmanship, and instrumental talent – but at the core of it all, songwriting makes the musical world turn. Hawaii native Jasmine Crowe is a force of nature on stage or on camera, and she’s also won the UK Songwriting Contest two years in a row. The clip for “Breaking Things” encapsulates the desperation and dangerous attraction of the song, as Crowe is hurt and destroyed from a man who has torn up her life.

Reggae music is known for its feel-good vibes, and Ibru is the latest to bring an inspirational and culturally conscious message to the masses through his reggae / dance fusion tunes. Following the 2011 single “Stand”, he’s back with “My Life” and ready to share his music with a wider audience. “My Life” shows real stories of real people in his home of Jamaica, for a compelling video that will enlighten and inspire viewers.


That’s our list of HIP Picks for this week! What new music videos have you had your eye on lately? Be sure to let us know on Facebook or Twitter what your favorite clip is this week!