Sally Anthony has been employing the power of YouTube and various social networking sites to drive her incredible success. She has built a massive fanbase online, which catapulted her 2007 release Goodbye into the Top 10 of the Billboard Heatseekers Chart in its first week. The album has also charted for several weeks after the release. Given her massive online following, Sally Anthony also landed at number 16 on the iTunes chart of best-selling albums and has sold over 30,000 copies and 250,000 tracks since her release! The lead single off the record actually reached the Top 100 on the iTunes Pop Chart where it climbed to 2 behind Rihanna’s smash “Umbrella.” Songs from the record were heard on over 125 radio stations across the country. These are no small feats for a girl that won her fans through innovative means. But don’t let this digital mistress deceive you into thinking her fans aren’t dedicated. Sally has over 200,000 members in her street team! All in all, Anthony has sold over over 750,000 albums and digital tracks and toured with Christina Aguilera, Barenaked Ladies, James Taylor, Oasis, The Black Crowes, Chris Isaak, Enrique Iglesias, Tom Petty and several others.
This time around Sally reaches out to her fans once again and asks them to join her in her thunderous rise to stardom. Her new video for “Machine Gun” is a tribute to all her supporters, so much so that the singer has subtracted herself from the equation to let her fans take the spotlight. The video features dozens of fans of all ages, shapes, and sizes singing along to the song using a pre-recorded iPhone video mouth. This formula allows Sally’s loyal fans to become their singer in this sizzling clip. Not only is this combination a great reward to Anthony’s team but makes for a fun watch-through, as cultures and subcultures clash within just a few minutes of footage. full bio here.