To find out more about any of these services, call Andy Gesner at 732-613-1779 or email HIPVideo@aol.com.

Web & Magazine Press
Blogs & Viral Marketing
EPKs
Bios & One Sheets
Consulting & Marketing Strategies
Band Magazine

Web & Magazine Press

Exposure in national print magazines and webzines is vital to fanbase development. Whether it is a feature article or CD review, each piece plays an integral part in building your band's name amongst the music community. HIP will work diligently to secure this coverage, assuring your artist will enjoy the exposure they so rightfully deserve. Servicing 150 print magazines and 100 webzines, handpicked appropriately to your band's genre and audience, optimizes the amount of coverage your band will receive. In addition, HIP will collect your press clippings, and assemble them in an eye catching manner that will make for a great addition to your press kit. To make the job of a music journalist writing about your band easy for them, press clippings will be available for their viewing (your viewing and collecting, and HIP’s as well!) in print and PDF format.

Getting as many fans out to your shows means securing coverage in local papers and arts and entertainment weekly’s before your band gets to town. HIP will work meticulously to make sure that these timely “previews” of your band are secured by servicing the appropriate papers and weekly’s and by inviting music journalists to your shows. This is where an EPK is extremely useful. Since a newspaper comes out daily and a weekly, every week, there is a small frame of time that these publications have to work in when planning content for their next issue. Journalists also have strict deadlines to meet, so sending a link to an EPK in a friendly, concise email makes it so easy for a journalist to check out your music and fall in love with it!

Blogs & Viral Marketing

One of our most admired artists, Lou Reed once sang: “This is the beginning of a new age.” HIP recognizes this and will guide you into the digital age whether you wish to go gently or dive in headfirst. A rapidly burgeoning area, blogs have become a huge new conduit to get the word out about your band and your music. Many of the top music industry movers and shakers, not to mention tastemakers and music fan alike look to the blogs to get the straight scoop of what’s bubbling under or just below the radar of the current American consciousness. The best part about servicing these folks is that we don’t have to send them full packages, but rather they can be serviced via digital means, so that we can keep your costs down.

New media is often underexploited by many indie bands and labels that need every last resource to compete with established artists with deep pockets. Our goal is to help even more indies get caught up and continue to stay competitive in this ever evolving industry. Setting up contests with culturally relevant brands and webzines is an exciting and effective way to increase your fanbase and to give back to the fans! Email blasts are yesterday—text blasts are today. To ensure that the latest news about your band doesn’t end up in their spam filter, texts blasts from HIP can be sent out.

HIP can service your music and EPK to all of the highest profile music related sites– MySpace, PureVolume, Yahoo Music, Internet Radio, and many others. We can convert and launch your song or video into the necessary formats to meet the technical specifications required for these sites. We can also design and produce online advertising for placement within key music oriented websites and online communities that will create maximum impact for you, your artist or your business. Whatever it is you need, HIP is here to usher you into the world of new media, step by step, at your own pace.

What is viral marketing? It’s finding new ways to make your music, video, AIM Icon, E-card, or “fan friendly.” This means making all links and HTML codes easily accessible for fans to repost in their blogs, their friends MySpace, or anywhere else on the Web.

EPKs (HIP Clip)

An electronic press kit, fully produced and edited here at HIP can be a great asset. Why go electronic? In this digital age, it's all about speed. An EPK can convey all of the information found in a traditional press kit, and more, in a fraction of the time. Your bio, photos, clippings, MP3s of your songs, video and/or live performance clips are all presented in one convenient package. It can be sent physically to anyone you like as a DVD, or accessed on the Web as a link from your own site, from our site, or via e-mail or wireless. HIP has all the resources you'll need to put together an eye-catching and effective EPK, including video shooting and editing (including two remote shoots), copy writing and graphics, dubbing and burning. These are original productions shot and edited by using a Q&A session, live footage, and other footage we will obtain, and they represent a unique opportunity to reach out to current and future fans. Check out this link to see some examples of our EPKs here www.YouTube.com/HIPVideo.

Bios & One Sheets

An absolute requirement for any band or artist is a concise and informative one page bio. It tells people who you are, what you're about, where you've been and with whom. It needs to contain certain vital information, but it doesn't need to be dull. HIP can take your basic information and produce a bio that's an enjoyable and intriguing read and reflects your band's musical and artistic standards. You can be reflective and cerebral, rocky around the edges, whimsical or even silly. The bio is usually the first chance you get to make an impression in the music industry, and we can produce one for you that shows you in the best possible light. Remember, you never get a second chance to make a first impression.

Consulting & Marketing Strategies

Here at HIP we pride ourselves in spending a lot of time getting to know your artist's music prior to the campaign and are always equipped with all the information necessary to get tastemakers excited about your artist. With many years of experience designing marketing campaigns for bands and artists, we will take the vital time necessary to custom tailor your promotion to include only the services you need, at a price you can afford. Failure to prepare is preparing to fail. Achieving maximum impact. As your "lawyer" walking into the courtroom of indie-rock musical opinion, we've done our research and are prepared to present your case eloquently and zealously, without recourse to empty hype or false accolades. We understand that as a first time client, you hope for as much bang as possible for your promotional buck, and will bring our years of experience to the table.

Band Magazine

You spend all your time and energy creating and recording music that best represents you as an artist. Therefore, it's not only natural, but necessary, that you have a polished press kit. While pitching your music to press, record label A&R, radio stations, booking agents, etc. you need to make yourself stand out from the pack. What better way to do that than through a full-color, glossy magazine (8 pages) all about YOUR band? There isn't one! It is a unique and exciting form of presentation of your work and is a terrific way to tap into the irreplaceable excitement of holding a tangible product in your hands. We can all remember rushing to the music store to be the first to pick up your favorite artist’s new album, and the thrill of victory that is felt when you finally hold it in your hands, and we believe that is a feeling that can’t be replaced. You can check out a sample of the band magazine here: http://www.magazinesbyjoelle.com/Samples/sample_bandmagazine.htm

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