HIP Video Promo provides full-service NATIONAL, INTERNATIONAL, REGIONAL, RETAIL, VIDEO ON-DEMAND and INTERNET outlet music video promotion, as well as considerable social media exposure. We have promoted over 1900 music videos from many of the best independent bands and artists on the planet.
Here at HIP we have over 14 years of experience working with numerous major labels (Sony, Universal, Warner, etc.) and labels with major distribution (Lost Highway, Tommy Boy, etc.), but we also specialize in helping smaller labels like Merge, Polyvinyl, Sub Pop, PIAS, Dualtone, InGrooves, FatCat, Daptone and SideOneDummy get the word out about their artists and music videos. Even though we champion some of the most exciting independent artists in the industry today, we also give equal attention to up and coming artists that may either be unsigned or on a small independent label.
MUSIC VIDEO PROMOTION SERVICES
At HIP Video Promo, music video promotion is the only thing we do! We are fearless when it comes to promoting cliché-defying artists outside the mainstream, while always remaining highly selective in the projects we promote. Our constant goal is to supply our programmers and internet partners with the videos their viewers really want to see.
HIP Video Promo has built the most impressive client roster in the industry, promoting videos by such epic talents as Pearl Jam, Pixies, The B-52′s, The Blind Boys of Alabama, Johnny Cash, Elvis Costello, Sheila E. and Motley Crue, as well being on the ground floor with artists like The Lumineers, Five Finger Death Punch, Maroon 5, Death Cab For Cutie, 30 Seconds To Mars, M83, Spoon, Paramore, of Montreal, Sharon Jones and the Dap Kings, Chromeo, Phoenix, Bon Iver, and many others on their way to stardom.
We haven’t forgotten our roots, though; and new or independent artists get the same HIP combination of unmatched expertise, unique experience and untrammeled enthusiasm as the superstars. HIP has established and maintained a solid, ever growing network of contacts throughout the music video programming world, and is continually updating the most comprehensive database anywhere of music video programming outlets, which cuts across all stylistic and geographic borders.
Our goal here at HIP Video Promo is to provide you the necessary marketing muscle to secure the attention and exposure your new video is worthy of, while leaving you to opportunity to attend to other important aspects of your marketing campaign. We salute our potential clients for realizing that now more than ever, we live in a completely video-centric world where most music fans no longer listen to music, or read about music; they immediately go to watch music videos to see what great new bands and artists are on the horizon.
The most important asset these days for any band or artist is increased awareness. We will promote your music video to select international (MTV, MTV2, VH1, REVOLT, mtvU, Much Music, FUSE, MTV Latin America, etc.) outlets, regional video shows (California Music Channel, JBTV etc.), retail video pools (outlets that provide in-store music video programming to retailers, fitness centers, shopping malls, nightlife locations, etc.), video-on-demand providers (Havoc TV, Music Choice), mobile phones and tablets, nightclubs and numerous high profile Internet outlets and popular blogs. This comprehensive promotional push is very helpful to your overall marketing plan to increase exposure, and the social media awareness we can generate for you via Reverbnation, Twitter, Facebook, Google Plus and YouTube will create total saturation, helping dramatically in securing the maximum amount of awareness and exposure possible for you and your new video.
I’m also thrilled to inform you that though our costs of music video promotion have gone up significantly over the last nine months, due to new digital delivery costs, keeping up with technological advances, higher postal rates, as well as an overall increased cost of doing business, we’re happy to work with clients at all budget levels. Whether it’s a music video campaign including our stand alone YouTube campaign, or just the music video campaign alone, we can work within your budgetary constraints.
There’s a lot of up front attention to detail involved in a successful music video campaign (closed captioning, digital delivery, correct labeling, DMDS (Digital Music Delivery Service), submission forms, social media setup etc.), but rest assured that we will take all the necessary precautions to assure you that your new video arrives to all of our programming outlets and internet partners ready for immediate programming.
Since HIP Video Promo has been on the music video playing field for over fourteen years, we know the video programmers personally and have enough experience to steer clear of the pitfalls they’re used to experiencing, like receiving videos that are not broadcast quality or internet ready. We provide professional digital delivery of your video in all the required formats and file sizes for all the various outlets, each with a complete and accurate slate, closed captioning, proper completion of required submission forms, and we always adhere to a keen, unflappable attention to detail throughout the entire preparation process.
Another potential pitfall is a programmer receiving a music video with little or no further information to help in facilitating their programming decision. HIP super-sizes every video campaign with a professional, originally written video promotion one sheet that accompanies each video pitch and is featured on our website and social media. (To see examples of our well written video promotion one sheets, click on any artist among the “Our Clients” on our website.) This is where we, as your video promoter, argue the case of why your video is worthy of the programmer’s attention. As your “lawyer” walking into the courtroom of music video opinion, we’ve done our research and are prepared to present your case eloquently and zealously, without resorting to empty hype or false accolades.
We don’t neglect the personal touch, either. We maintain very friendly relations with all the important point people and decision makers at the international outlets and high profile internet outlets, but never take for granted the many video programmers and programming opportunities in all the remote corners of the music video community, including numerous secondary and tertiary markets throughout the country. We also pitch your video to many smaller, curated websites and blogs.
Each year Andy Gesner, the owner of HIP Video Promo, makes a cross-country pilgrimage (the annual HIP Video Promo tour in March) to visit our cherished programmers all over the USA. With this kind of personal attention you can be assured that your video won’t be falling through any cracks within the music video programming community. We also set up video interviews and on air performances when our clients go on tour or play shows, as well as encourage our clients to film video IDs for our programmers that they can then use prior to programming the video (“Hi everyone, here’s my new video, and you’re watching it on the California Music Channel!”)
A few important and warmly received features of the HIP services we provide to help create awareness and enhance exposure for our clients is our YouTube page (11 million views and counting), which we use to provide exposure and attention to our artist’s videos and interviews, and our HIP Video Promo Blog, updated daily with the freshest, most up to the minute news, music and video content from our cherished clients.
Our Facebook, Twitter, Google Plus, Instagram, and Reverbnation social media platforms, which we utilize to disseminate all of the newest, updated information about our clients to prospective programmers and fans alike in real time, are robust with intriguing, compelling content and has become a favorite destination for all members of the music video programming community, management companies, record labels, artists and fans alike.
Terms of Services
We encourage our clients to sign a terms of agreement prior to the start of the campaign. Though it has always been our goal to secure the maximum amount of exposure possible for our client’s videos, we are merely presenting the video to our programming outlets in a professional and compelling way, and in no way can we guarantee video airplay and/or placement on said programming outlets.