FULL NATIONAL and REGIONAL MUSIC VIDEO PROMOTION
National and Regional Video Shows, Retail Pools, Clubs, Video On Demand and Internet Sites

Overview
Getting Started
Pricing and Dubbing Costs
Bi Weekly Tracking Reports

Overview:

HIP Video Promo is a full service music video promotion company with nine years of experience. We work extensively with major labels (Sony, Columbia) and labels with major distribution (Mute, Lost Highway), but we also specialize in helping smaller labels like Merge, Polyvinyl, Fat Wreck Chords, Sub Pop, FatCat, and Side One Dummy get the word out about their artists and videos. We even help many independent artists with no label affiliation at all. We will promote your artist's music video to select national and regional video shows, retail video pools (outlets that provide in store music video reels to retailers), night clubs, video-on-demand providers, and various high-profile Internet outlets. These have proliferated and grown rapidly in the past two years, to the point where an Internet presence is an absolute must for a successful music video campaign.

HIP Video Promo will submit your video to MTV. While MTV programming is very difficult to secure, we will work diligently to get the video airplay at MTV2, Subterranean (formerly 120 Minutes), MTV.com, MTVu, which is seen on over 900 college campuses nationwide, and Viacom's newest acquisition, LOGO, which is seen nationwide. When applicable, we will submit your video to VH1, CMT, and MTVTres. HIP Video Promo will discuss the different options available and then complete the submission forms necessary to have the video go into their weekly programming meeting. We will also submit your video to Fuse, which has become a genuine force to be reckoned with. Fuse's ratings nationwide have grown rapidly, giving MTV a run for their money. Special attention will also be shown to other high profile national outlets, such as: Music Choice, MTV Latin America, Fuel TV, Havoc TV, The A&R Channel, and Much Music in Canada.

Regionally, our goal will be to achieve extensive and sustained airplay of your artist's video. Programmers will be made fully aware of your artist's video with promotional tracking calls, e-mail, contest information and tour itineraries of the artist. Your artist will also be featured on this site. A quick glance to your left will show you who we're working with right now, and we invite you to picture your artist's name on that list! Special promotions will be pitched to many of the larger regional outlets including Video Hits, JBTV, New York Noise, and VidDream, while always trying to create a buzz at the large, multi-market shows like Power Play Music Television, Music Mix USA, Video Jam, and R&R TV.

On the Internet, we have long standing relationships with the established music video providers, like Yahoo Music, Blastro.com, Blender.com, Billboard.com, iFilm.com, SingingFool.com, and MTV.com. We have also reached out to the plethora of New Media outlets like ManiaTV!, Paste Magazine, and AOL Music, and are constantly monitoring the latest trends. In addition, we have recently added the capability to convert your video to Quicktime, .avi, .mpg, or .wmv, four of the most popular web based formats for video. This allows us to submit your video to sites such as MySpace and YouTube, which have recently become very popular spots for viewing video. This also allows you to use the video in any web-based environment you desire. A recent addition to the HIP services is the creation of our YouTube page, HIP Video on YouTube, which we use to put our artist's videos on the popular website. One of the main benefits of this, apart from the massive exposure it generates, is that you can be confident the quality of the video will be as high as possible, giving the viewer the chance to see it in it's best form (as opposed to the more maverick postings of excited fans, etc., who do not have the desired focus on quality). We launched our YouTube page in February of 2007, and to this date, we have accumulated over two million views of the videos on our page! You'll also notice an exclusive feature of our page, the HIP Clip, which is produced specially for your artist when they come to town.

We don't neglect the personal touch, either. Andy and his staff maintain very friendly relations with all the important point people at the national outlets (MTV, Fuse etc.), but never take for granted the many video programmers and programming opportunities in all the little corners of the music video community. These secondary and tertiary markets are important, since this is where organic, grass roots support for a new and upcoming artist is many times originally generated. Each year Andy makes his cross-country pilgrimage (The HIP Video Promo Tour) to visit programmers all over the USA. With this kind of personal attention (from the founder of the company) you can be assured that your video won't be falling through any cracks. We even open up HIP Headquarters for clients on tour to stay when they pass through the NY/NJ area, turning it to what has come to be affectionately known as "the HIP Hotel". The HIP staff is also the best in the business, a combination of youthful exuberance and years of experience.

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Getting Started:

OK, you've got a great video in the can, now what? How many dubs do you need? In what tape formats? (Beta SP? Mini DV? DV-CAM?) Where do you send them? What information do you need to provide? There are forms to be filled out?! It can be one headache after another, and we see our mission here as sparing you those headaches by taking care of all the details for you. We realize that our clients have very full plates on a daily basis. For them to have all of their music video duplication, servicing, and promotion needs taken care of by professionals can be very helpful.

HIP Video Promo will service all applicable video outlets with a video dub, along with an informative, concise one sheet. This is where we, as your promoter, argue the case of why your video is worthy of the programmer's attention. To see examples of one sheets, click on any artist among the "Current Priorities" on the left side of this page. Very often the video is timed to correspond with a CD Release or an artist's tour and we will always work with the client to time the video promotion for maximum impact and exposure.

We encourage our clients to send us copies of the artist's latest CD and other promotional items to include in the packages we service the video dub in. Our list of video shows and outlets is the most comprehensive and up to date list in the industry (at last count we have over 200 outlets on our servicing list). If the servicing list needs to be cut down, HIP Video Promo will work very hard to create a servicing list within your budget, selecting just those outlets that have the highest profiles and the greatest likelihood of sharing your musical and visual aesthetic.

We spend a lot of time getting to know your artist's music prior to the campaign, and we are always equipped with all the information necessary to get programmers excited about your artist. Our goal is to keep the video included in each individual show's programming for as long as possible. Our promotional strategies most often include contest giveaways and sending out promotional items like autographed CDs, T-shirts and stickers. We have also found that video IDs by the artists ("Hi, we're of Montreal and you're watching VidDream") are very helpful to achieve sustained airplay. We will also coordinate ticket giveaways and setting up in person video interviews with programmers all across the country while your artist is on tour. These interviews usually take place at the venue the artist is playing, so the programmer very often gets to see your artist perform live as well. HIP Video Promo will also make every attempt to see your artist when performing in the NYC or Philadelphia areas and take photos with them and invited programmers. Check out the photo pages on this site for examples. These programmers are influential tastemakers and opinion leaders in their markets, and a favorable impression made on them can enhance a video's exposure and staying power in that market.

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Pricing and Dubbing Costs:

Contrary to popular belief, servicing and promoting a music video can be much less expensive than what one might imagine. In fact, usually the budget to promote a music video is just a small fraction of the production cost. Sadly, many videos that were professionally done (and costly to the client) never see the light of day because they are not serviced fully or promoted extensively. HIP Video Promo is very independent friendly and we realize that budgets are tighter than ever before. Our dubbing services are consumately professional, with prices that are very reasonable. We know that the less a client has to spend to have the video dubs made and serviced, the more money they will have to promote the video. Our services make it so easy for the client that all they have to do is send us the digi-beta master and e-mail us the lyrics and we can take it from there.

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Bi-Weekly Tracking Reports:

Video airplay results will be reflected through tracking reports listing all the outlets that have or are currently programming the video, all adds and air dates. The report will also include information on each show including how many potential viewers they reach, what markets they are aired in and when the program is aired. Tracking Reports are provided to the label and management, every two weeks. These reports will be e-mailed, with hard copies sent via USPS to the client.

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Please call Andy Gesner at HIP Video Promo at 732-613-1779 or email HIPVideo@aol.com to inquire further about our services. We will be thrilled to tell you all about the different promotional packages we have available in all price categories. We are experts at creating a tailor made music video campaign that fits your artist and your budget. We have plenty of references, too. Many well respected music video industry professionals have given us the heads up that if there is ever a potential client needing to find out if HIP Video Promo keeps their word, they are available to you for consultation.

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Check out HIP Video Promo's "Frequently Asked Questions" HERE