Lasting R&B artists have the ability of making statements that entertain the fact that music can be sensual and innovative. The HIP Video Promo staff and Andy Gesner are once again pleased to introduce an artist who does just that, but with a rhythmic style of her own—Sherri Sandifer. With her new video for “Doing Things (I Never Do),” we see an exotic and meditative side of a talented beauty that not only has wonderful charisma, but also delivers a certain vibe of music that entertains the various elements of today’s Hip-Hop and R&B music.
With a sound that can be compared to artists such as Ashanti and Mary J. Blige, Sherri Sandifer has it all. During her studies at Yale University, Sherri was part of a collective pop and gospel group of a capella singers called Shades, who now perform on Broadway. She has been featured on the Billboard Hot R&B/Hip-Hop singles chart with her debut single, “Don’t Call Me.” She has traveled the country as part of her NMAP promotional tour, which included TV, Radio, and Retail appearances. However, it doesn’t end there with this soulful R&B sensation. Songs such as “If You Knew Me At All” and “Don’t Call Me” release certain forms that come from the influences of artists such as Stevie Wonder, Chaka Khan, and India Arie. Famous producer, Dru Castro, who has worked with big R&B names such as Usher and Mary J. Blige, recognized Sherri Sandifer’s style and innovative sound, and we can’t blame him for not denying the soulful ease of her desired music. It is with her new video for “Doing Things (I Never Do)” that we see how these characteristics come alive.
In the video for “Doing Things (I Never Do),” we are taken away to a beautiful, exotic wonderland that is meditative and relaxing. Here we are transformed as viewers to a place that is full of life and love. The song releases elements that are like those of the ever-famous Ashanti, but there is something different and unique about Sherri’s style that changes every thing about the song itself. With the video, we are taken to the mind of Sherri Sandifer, where love rules and revolutionizes the busy atmosphere of every day life. This says a lot about her character, being that she is so down to earth and carefree. The song is incredibly relaxing to listen to, and her voice is so soothing and soulful. This song is easy going and it reflects the soulful generosity of Sherri Sandifer’s musicianship.
R&B music has seen a lot of artists that are alike in many ways, but with all of that pushed aside, we can walk away knowing that there is a certain type of quality that exists within the depths of the soul of an R&B singer. We can see this through the music of Sherri Sandifer, being that she knows how to relax the minds of her listeners. It is clear through her music that Sherri has one objective, and it is to send her listeners to a place that is hard to reach within every day life. With her new video, “Doing Things (I Never Do),” we are taken to this meditative place, where we can forget all of our worries and every single care. Knowing that this is the objective of this artist, HIP Video Promo is certain that her music cannot and will not be ignored. Her exotic look and her soulful approach sets our souls on fire, and without productive artists such as Sherri Sandifer, R&B music simply has no soul.
**Video for “Doing Things (I Never Do)” coming soon!