Secret Friend “Something’s Happening”

Secret FriendArtist:
Jonathan Nicol
Add Date:
August 9, 2016


There’s nothing we love here at HIP Video Promo from artists that are prolific storytellers and never afraid to push the boundaries of their visual creativity. We regularly celebrate artists like of Montreal, whose 16th video we recently sent to out into the world. There’s another artist quickly cementing themselves on our radar screen as one that is equally ambitious and consistent in their output. That artist is Secret Friend, the video is “Something’s Happening,” and the man behind the music is Steven Fox.

Over the course of the five previous videos we’ve talked about the diverse influences that coalesce into one mesmerizing sound that make up the new album, Sleeper. Whether it be acoustic guitars, digital programming, pop melodies psychedelic production, or a straight forward rock vibe, the end result is always simultaneously intriguing and engaging.

Visually, each video has ticked off a different box on the visual spectrum. “I Don’t Know You,” “Nobody Listens,” “Orbital Velocity,” “Do You?” and “Diving In A Sea Of Light” all incorporate any given amounts of live action, animation, CGI, or even scrapbook style collages. Each new video is one step beyond the last in scope and execution and the newest offering, “Something’s Happening,” is a delightful work of art that we’re excited to share with you.

The Jonathan Nicol directed video is a nocturnal story that follows a young woman awaking from her slumber in the middle of the night by a mysterious, colorful animated orb in her presence. She doesn’t fully know what’s happening, but her instincts tell her she needs to follow this sign. It leads her outside into a quiet nighttime park, not only following the orb, but also letting the vibrant light it gives off become one with her. She plays on the swings and dances amongst the trees, eventually being left to a quiet slumber outside. Is she sleepwalking? Dreaming? We can’t be sure, but whatever it is, something’s happening.

It’s always a treat to see what Secret Friend will bring our way, and this may just be the best one yet! We would love to hook you up with a copy of Sleeper if you haven’t received it yet, and don’t hesitate to let us know what we can do to help get this video into your programming! Please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at . You can also visit for more info on Secret Friend.


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