Blue Helix Music LLC.
Kevin Preston/Sami Chohfi
January 2, 2018
The art of combat may seem like it is a world away from the art of music. Look closer, however, and the similarities are greater than it may seem at first glance. Both require a steady diet of focus, repetition, and 24/7 commitment to becoming better than everyone else. In their new video, “Anti-Social Butterfly,” Blue Helix brings the two worlds together for a knock-down, drag-out musical brawl.
It was just barely 12 months ago that we introduced viewers and programmers to this Pacific Northwest outfit via their visually stunning “Aliens” music video. It was a lush, elaborate power ballad that stretched the minds of their audience. For their new single, “Anti-Social Butterfly,” the group has brought full-throated fury that we’ve come to expect from Blue Helix. Hooky riffs, thunderous drums, and a vocal performance that would make screamers from Dave Grohl to Robert Plant proud, “Anti-Social Butterfly” is an unapologetic anthem against bullying.
The song is one of six tracks from the new Anti-Social Butterfly EP, which has been well received and heavily rotated on Sao Paulo/Brazil’s main Rock Radio station 89.1 FM. While the group has previously made their name with a melodic blend of acoustic and electric overtones, for this round they’ve found a leaner, more in-your-face sound that slides directly into any modern rock playlist.
The “Anti-Social Butterfly” video is quite literally a slugfest. Using a boxing ring and gym as central location for the video, Blue Helix unleashes an inspiring performance for the camera and a select audience of music judges. While lead singer Sami Chohfi is struggling to captivate his persecutors, the other three members of Blue Helix are interspersed amongst the hanging punching bags and deviant backlighting. Over the course of the video, a story plays out of the journey of a young school boy taking his self defense into his own hands. He starts as a scrawny teen getting pounded and bullied by his peers, but through a grueling regiment of training and discipline he’s able to transform himself into a lean, mean fighting machine. The moment finally arrives where he can step toe to toe in the ring with his longtime nemesis, and this time he’s ready to regain his pride.
Huge props to Blue Helix for creating such a powerful video, we couldn’t think of a better way to kick off 2018! We’re here to hook you up with anything you need to help get this video into your programming. Please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779, email us at info@HIPVideoPromo.com or visit www.BlueHelixMusic.com for more info on Blue Helix.