CSS “Move”

Keith Schofield
Add Date:
October 6, 2008


Fall greetings to my cherished programmers! It’s Andy Gesner and the staff from HIP Video Promo, here to spread the word about the latest clip from a globally-successful indie band. Here at HIP, we love groups that manage to progress without sacrificing any of their initial appeal or audience. Bands like CSS prove that chasing artistry doesn’t always have a commercial downside – the Brazilian electro-punk gang are now both more popular and more ambitious than ever. They continue to circumnavigate the globe, bringing the São Paolo party to cities on disparate continents, playing at festivals and to sold-out arena crowds. With each show, the group seems to get a little better, a little tighter, a little more theatrical, and a little more spectacular. One-of-a-kind frontwoman Lovefoxxx has become a (sorta) reluctant indie sex symbol in cities as disparate as Tokyo, Sydney, Berlin and Brooklyn. And as each subsequent CSS single reveals something more about the band, their streak of international hits continues unabated..

The singer gets the magazine covers and the worldwide attention, but multi-instrumentalist and bandleader (and man about São Paolo) Adriano Cintra deserves much of the credit for the group’s runaway success. Cintra admits he began CSS as something of a lark – but as the band’s popularity has grown, the sophistication and nuance of his songwriting has kept pace. Donkey, the group’s most recent album, features songs that are sharply constructed, polished and multifaceted; they’re all compulsively danceable, too. Audiences around the world have responded: Donkey has scaled pop charts on three different continents, and in the ever-fickle U.K, the album made its debut at #32.

“Move”, the latest CSS single, was co-written by Cintra, Lovefoxxx, and guitarist Luiza Sa, and like much of the album, it matches a dance backbeat with a decidedly rock edge. It’s also as urgent and as youthful – as anything they’ve ever recorded. “You’d better get your move on”, purrs Lovefoxxx, again and again, “or all the good ones will be gone”. There’s no need to wonder what she’s referring to: she’s luring us all out on to the dancefloor, leading the chase, and advising each of us to make our move while we can.

No CSS video would be complete without dancing, and this time, they’re getting down on a hillside overlooking the city, in bright summer sun. They’ve driven to the summit in a rickety old van; as they celebrate, they snap Polaroids and tape the pictures to the walls of the vehicle. Some of the images are out-and-out fantastic – CSS has, as you’d figure, a magic camera, and the shots it prints are often embellished, and in some cases impossible! By the end of the clip, the line between reality and the photo-record of the band’s idyll has blurred to illegibility – and when the van jumps the highway and ploughs into a tree, we watch the accident unfold in successive snapshots. As always, CSS’s fashion-sense is electrifying: Lovefoxxx performs in a multi-colored bodysuit that seems to be illuminated from within. CSS fans will recognize the outfit from the band’s concert appearances; there, as everywhere, the frontwoman steals the scene without effort.

We are always stoked to work with Lacey Swain and the rest of the folks at Sub Pop Records to champion another sure-winner. We also have a substantial stock of their new CD Donkey, so don’t hesitate to get in touch for your contest or on-air giveaway needs. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit www.SubPop.com to find out more about CSS.

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For info about CSS’s previous video, “Rat Is Dead (Rage)” click HERE