“QUEEN” and “L.O.V.E. Love” Music Videos
Directed by Wafeeq / Wafeeq & Keith
Add date – 06/03/19
Just about every element of contemporary American popular music – the rhythms, the harmonies, the scales, the compositional structure of the songs – derives from the folk forms of Western Africa. That’s probably why current Western African sounds fit so well into modern pop songs.
From one angle, FATi’s “QUEEN” is an audacious production: it fuses hip-hop and R&B with drums, brass, and lead guitar suggestive of Afropop, and matches it with a sparkling, warm-weather vibe suitable for any Tropical playlist. From another angle, it’s all perfectly consistent. The track feels less like a balancing act and more like a homecoming.
Chances are, a talent as audacious as FATi would find an audience anywhere on earth. Right now, she’s tearing up the music scene in Kenya, Ghana, and the Ivory Coast, and she’s established herself as an exciting new voice in one of the undisputed centers of musical culture in the world. She’s absorbed and synthesized all of the traditions of Liberia and Abidjan – the local heritage, the colonial influences, the fascination with American pop – and she’s making sounds that are wholly her own.
About the videos
“QUEEN” is both a statement of African pride and international feminist solidarity: it entreats women to recognize their self-worth. FATi raps and sings with the confidence of a warrior who has been through the fire and is tougher for her travails. When she decides that she needs to adjust her crown, you won’t doubt it for a second.
But there’s another side to FATI. To show you the depth of her artistry, we’re also attaching the clip for her prior hit “L.O.V.E. Love.” This is the queen as her most sultry – and her most soulful, too. It is, as the title implies, a pure love song: a romantic ballad with a propulsive rhythm redolent of summertime.
Director (and producer) Wafeeq’s clip for “QUEEN” is a perfect expression of the song’s startling union of influences. FATi appears in African dress, but she approaches the microphone with the swagger of an American rapper. Her dancers, too, stomp and twirl in clothes that suggest a powerful tribal heritage – but many of the moves they execute will be familiar to fans of hip-hop videos. All of this is integrated seamlessly: it feels like the expression of a single unified aesthetic vision. And of course it is – as FATi would be the first to tell you, she’s just bringing it all back to where it came from.
Want more from FATi and HIP Video Promo?
It’s an honor to bring the music and videos of cross-cultural artists to a new audience. Please let us know what we can do to ensure “QUEEN” and “L.O.V.E. Love” are included in your regular programming and online presentations! Whoever you are, wherever you are, we have a feeling you’ll become a fan of FATi in no time. Please contact Andy Gesner and the HIP Video Promo crew at 732-613-1779 or info@HIPVideoPromo.com for more info on FATi. You can also follow her at www.twitter.com/OfficialFATi1 or www.instagram.com/lovetherealFATi for the latest updates.