TRIP DIGITAL INC.
November 18, 2015
NYC’s very own S.C.R.D., whose old school rock star vibe and fresh new hip hop beats have been hailed as a mashup of unlikely styles that delivers a deliciously guilty pleasure worthy of heavy indulgence. They say what you wanted to say, but never did. And they execute the recording in a smooth and sophisticated way that seductively lures viewers into a catchy, irreverent fun hook, that is neither Petula Clark nor Macklemore & Ryan Lewis to the faintest bit. In fact, S.C.R.D. delivers a whole new sound with this record.
S.C.R.D. is named after Sweet Chuck and Ravin Dave, the two principal members of the group based in Gramercy, Manhattan. Together they infuse old skool beats, live instrumentation and witty, humorous and slightly satirically lude lyrics to take fans on a journey through heartbreaks with an ebullience for life and the thirst for adventure. Their collaboration between each other, thrives off co-collaborating with local musicians, friends and fans they lure into their musical tsunami, which helps drive their artistic creativity to new heights.
On their newest single “Downtown,” they once again teamed up with the “Mermaid,” world renowned violinist, Marissa Licata to craft an exquisite tale of temptation, dedication, and pure, unabashed urban fun and frolic through her violin’s voicing. Locking in the groove, this dynamic duo tapped Eddy Eyeball the former bassist of the 2 Skinnee J’s along with the vocals of a young, talented singer/songwriter named EMCity.
For the “Downtown” video, Sweet Chuck and Ravin Dave examine that fragile balance between the daily grind of work life, social obligations and the difficulties of finding time for personal relationships. The video begins with superstar NYC producer Journey dropping by to try to get Chuck to the studio, but he’s preoccupied and heading downtown. Then life begins to imitate art, and art blurs life, the nights get longer, and the stakes get higher. When heading “Downtown,” sometimes the night doesn’t end, when the day begins.
We are thrilled to be working with S.C.R.D.! Please get in touch with us here at HIP Video Promo if you would like more info… You can call (732)-613-1779 or email us at info@HIPVideoPromo.com.