January 26, 2021
Ruby Ryan - HIP Spotlight

HIP Spotlight: Ruby Ryan

In October, we began a campaign with a local New Jersey artist Ruby Ryan to […]
November 9, 2020
shelitaburke

Throwback HIP Spotlight: Shelita Burke

Over the years, we’ve had the pleasure of meeting up with some of our cherished […]
October 12, 2020
thecoathanger

Throwback HIP Spotlight: The Coathangers

In the summer of 2016, we were able to work with one of our favorite indie labels Suicide Squeeze and Atlanta girl group The Coathangers to promote their video "Down Down." And here, "girl group" is a compliment: when we met up with them for this HIP Spotlight, they told us about wanting to be poised, strong, powerful women like the girl groups they look up to.
September 28, 2020

Throwback HIP Spotlight: Mink

Over the years, we’ve had the pleasure of meeting up with some of our cherished […]
September 14, 2020

Throwback HIP Spotlight: Jet Lag Gemini

New Jersey has been home to countless great artists over the years, and among them one of our favorites was Jet Lag Gemini, who called Mahwah their home (although vocalist/guitarist Misha Zilman is from Russia, and brothers Matei and Vlad Gheorghiu are from Romania). They played their first show on March 27, 2004, releasing their first EP Business in 2005.
August 24, 2020
liars

Throwback HIP Spotlight: Liars

Liars are not your typical indie-rock band; they're always experimenting, changing, trying something new. We were able to work with them to promote four separate videos, the first being "Plaster Casts of Everything" followed by "House Clouds", both from their 2007 self-titled album. We met up with founding member Aaron Hemphill in early 2008 to film this HIP Clip, where he told us all about creating an innovative sound, their influences, and working with directors Patrick Daughters ("Plaster Casts of Everything") and Sonny Gerasimowicz ("House Clouds") on these two distinctly different and equally delightful clips.
August 10, 2020
mooney suzuki

Throwback HIP Spotlight: Mooney Suzuki

Over the years, we’ve had the pleasure of meeting up with some of our cherished […]
July 27, 2020
The Zombies

Throwback HIP Spotlight: The Zombies

Over the years, we’ve had the pleasure of meeting up with some of our cherished […]
July 13, 2020
Pennywise

Throwback HIP Spotlight: Pennywise

Over the years, we’ve had the pleasure of meeting up with some of our cherished […]
June 29, 2020
nicole atkins

Throwback HIP Spotlight: Nicole Atkins

Over the years, we’ve had the pleasure of meeting up with some of our cherished […]
June 15, 2020
sarah jaffe

Throwback HIP Spotlight: Sarah Jaffe

It takes a very special person to be able to bend genres around her style and still make it work. Sara Jaffe has an ever-expanding sound due to her diverse approach to songwriting and performance. What began as a folk-infused approach transitioned to a blend of electronic experimentation with a songwriting skill set that is second to none.