Every great story has a beginning, and this summer electronic duo Them&Us unleash the start of theirs; the aptly titled ‘Chapter 1: And So It Begins’ EP created with super producers James Rushent (The Prodigy), Greg Wells (One Republic) and Eliot James (Bloc Party).
Epic, cinematic, steeped in mystique, Them&Us offer a debut which becomes a declaration; of love, of war, of an intense desire to be anything but mundane. ‘And So It Begins’ is a project which demands to be heard, not just listened to, comprised of equal parts thrashing electro-pop, rumbling bass music and ambitious fantasy audiobook storytelling. This is, if you like, a game of tones.
Made up of world-renowned beatboxer Killa Kela and former Basement Jaxx vocalist Ami Carmine, the duo already has a musical pedigree that could make George RR. Martin’s most egocentric characters blush. But this EP marks a significant raising of the creative bar; Them&Us are striking out with an entirely fresh sound.
Spanning five diverse and emotionally-charged tracks – Ami’s Theme, Sleep Talk, Happy Never After, Heart Attack and Lost Our Heads – and with a remix package which includes mixes from Roska and Drumsound & Bassline Smith, this is set to be an incredible inaugural moment for Them&Us.
The “Sleep Talk” video plays out like a medieval fantasy world colliding at full speed with all of the intensity and energy of the hottest club scene on this (or any) planet. Tasteful special effects heighten the viewing experience and the cinematography is enticing and enigmatic. All in all it is a spot on metaphor for Them&Us; complex and diverse, but incredibly familiar and satisfying.
We are very excited to be working closely with the Them&Us team to bring you this wild video. Please get in touch with us here at HIP Video Promo to let us know what we can do to get this video into your programming! Please call Andy Gesner at (732)-613-1779 or email us at info@HIPVideoPromo.com for more info.