April 1, 2013
Flo is an artist who delivers music naturally with soul and true substance. With comparisons to the likes of contemporary artists such as Alicia Keys, Faith Evans, and Mary J. Blige, Flo has used her unique blend of inspiration and enlightenment to create music that is stylistically her own. HIP Video Promo presents two motivating video clips, “Hateless” and “Gone,” that encompass this natural born soulful singer on the rise.
Born to Nigerian parents and raised throughout a multi-cultural neighborhood in Winnipeg, Canada, Flo knew that she wanted to make a living doing something she loved at an early age. Knowing that her music was her future, Flo became inspired by the creation of motivationally driven music. Her journey as a solo artist first began with the introduction of her debut album entitled Flo. The Winnipeg Free Press states, “She’s definitely an urban soul artist to watch,” giving the album four out of five stars. The Winnipeg Sun wrote, “The record is dripping with confidence,” and in early 2011 Flo was the subject of an in-depth musician profile featured in Sandbox magazine. The album surely marked a confident beginning for this female artist on the rise, and has made her the most gifted artist within the R&B and pop genres known to date.
Flo’s second album Pieces of Me received positive critical acclaim after its spring release in 2012. During the recording process, her producer Arun Chaturvedi was crowned “Producer of the Year” at the Western Canadian Music Awards; the result of the collaboration was deemed a collection of pop/soul infused tracks with hints of R&B, dance, and hip-hop flavors. The material of this fresh album reflects her evolution as an inspiring woman and motivational artist. From the highly proclaimed album Pieces of Me, HIP Video Promo presents two tracks that describe Flo as a wild passion in living form.
“Hateless” is an anti-bullying number that touches upon Flo’s deeper exploration into the human experience. Set within the hallways of a contemporary high school, we watch as Flo inspires young men and women to stand up for themselves and their friends. Although geared toward the youth of our nation, “Hateless” still inspires many people of all ages, including adults suffering from modern day bullying situations. As a hateful scenario takes place in the beginning, Flo encourages the young students to join her in the singing of her motivational chorus including the empowering lyrics, “Weightless, / we’ve gotta be hateless.” The chant is necessary for the deliverance of the song, and we can’t help but be inspired by these powerful words.
Although “Gone” includes a different subject matter, the song still delivers that certain sense of empowerment that we all cherish so deeply about this artist, Flo. Set around the ending of a break-up, Flo sings about how she has experienced freedom after the ending of a relationship gone wrong. We watch as the fiery scenes take us through the different characteristics of Flo’s demeanor—her eclectic outfits describe her emotions, and the energetic passion that exists within the confines of “Gone” encourage us to be inspired by this hot new artist.
From her encouraging journey throughout her musical career to the production of her newest album Pieces of Me, Flo has proved herself yet again in her astounding video clips for “Hateless” and “Gone.” Be sure to keep an eye out for this artist on the rise! For more information and on Flo and her new video clips, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at [email protected] . You can also visit www.FloSoul.com for more info on Flo.