Andy Gesner, Owner/President
Andy is the owner and president of HIP. He has played in bands and released records since 1979, giving him firsthand insight into the music industry's complexities. This experience as a working musician informs his authentic approach to music promotion and marketing. He channeled his expertise and passion into uplifting fellow artists—establishing HIP as one of the most trusted names in music marketing. Over the past 24 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.
Mike Kundrath, VP of Operations
Mike is a seasoned digital media strategist who bridges music's creative and commercial worlds. With over a decade immersed in music marketing, video distribution, editing, and strategic partnerships, he combines technical precision with authentic relationship building to drive meaningful, measurable results. His journey began as a touring musician—playing everywhere from hole in the wall dive bars to massive stages at Warped Tour and SXSW. These formative experiences provided him with invaluable insider perspective and a relentless work ethic that define his approach today. With a rare understanding of both artist vision and industry demands, Mike has cultivated deep connections across the global media landscape, enabling artists to reach and resonate with diverse audiences. He's successfully promoted an impressive range of artists, including Flau'jae, Justina Valentine, Milky Chance, The National, Interpol, FLUME, and Parcels, expertly navigating both independent and major label ecosystems.
Rebecca Karaman, Director of Marketing and Communications
Rebecca has five years of specialized experience in the music industry and a lifetime of passion for the arts. Her natural ability to bridge music and promotion stems from a deeply rooted connection to performance that began in childhood. From early dance recitals to extensive involvement in choir and community theatre, Rebecca's relationship with music has been foundational to her identity. This passion led her to pursue comprehensive music industry education, gaining hands-on experience and knowledge that informs her strategic approach today. At the heart of everything she does is kindness and compassion. Rebecca brings excitement, eagerness, and care to every campaign, driven by her belief that music can bring everyone together.
Hannah Santo, Marketing and Social Media Manager
Hannah is a creative marketer and content producer, working with clients across industries to develop brand messaging, write copy, edit videos, and craft content that connects. She loves the challenge of blending creativity with structure—whether building a marketing campaign or helping a client clarify their voice. Before launching her creative marketing LLC, she worked in entertainment production at NBC's "Late Night with Seth Meyers," where she honed her skills in fast-paced, collaborative environments and deepened her appreciation for entertainment. At the heart of everything she does is storytelling—whether for a brand, show, or campaign. Hannah brings enthusiasm, adaptability, and a thoughtful approach to every project, collaborating with people who care about making things that matter.
Catherine Garner, Marketing Assistant
Catherine is a dedicated communicator, marketer, and writer with expertise in public relations, creative writing, and digital content creation. She approaches each project with both strategic and artistic mindsets, ensuring her work is consistently effective and compelling. She gained foundational experience as a Publicity Intern at Falco Ink., an entertainment PR and marketing firm in New York, where she discovered her passion for supporting creative projects and collaborating with industry professionals. Her creative spirit and love of the arts drive her to uplift fellow creatives in everything she does—honing her skills to spotlight each campaign's unique qualities. Catherine is committed to amplifying voices and bringing creative visions to life with ingenuity, integrity, and passion, fostering meaningful connections between artists and audiences.
Francesca Fuentes, Marketing Assistant
Francesca is a singer/songwriter and visionary artist from New Jersey who brings her creative perspective to her role as a music marketing assistant. Her artistic accomplishments include winning the 2019 Best Film Award for her debut music video "Rock W Me" at Lovesick Film Festival in Jersey City and having her "I Just Wanna Be Your Lover Again" music video programmed on MTV Spankin' New. Before joining the music marketing world, she worked as a literary publicity intern, building valuable experience in media relations. Francesca has also made an impact beyond traditional music channels, collaborating with indie publisher Barefoot Books on the animated singalong "Take Me Out To The Ball Game," where she recorded both English and Spanish versions, helping children access language learning worldwide.