Amarachi “Earth Is Ghetto”

As a natural listener and keen social observer, Amarachi noticed the people around her struggling with their mental health—friends beaten down on their quest to push through pain. Deeply empathetic with their stories, having faced her fair share of adversity both personally and creatively, she channeled those struggles into a resonant anthem that perfectly captures a feeling many know all too well: when the darkness creeps in and emotions bottle up, when one’s presence feels like an intrusion, and when the outside world feels more like an illusion than real life. Collaborating with the hungry and talented brothers Mike and Nick Squillante felt like a “breath of fresh air” for Amarachi, resulting in this winsome, fresh take on perseverance. The stripped-back instrumentation lets her soulful, full-hearted vocals soar, as she calls out, desperately, for a savior to scoop her up and whisk her away from chaos. True to her spiritual roots, subtle hints suggest that this “guardian angel” could be a higher power, yet she leaves space for listeners to envision the saviors of their own story. For those still waiting on a getaway car that hasn’t quite arrived, those quietly sending out an SOS, Amarachi offers a comforting reminder: “You’re not alone.” Not everyone wants to pull themselves up by their bootstraps—and that’s okay.

What better way to showcase Earth’s depravity than to leave it altogether? Amarachi’s debut music video is another breath of fresh air, inviting viewers into a wonderfully crafted expedition through distant alternate universes. Her exuberant make-up artist preps her for battle with a full beat, sending her into the warzone with a bright smile and a pep talk. Thrust into a series of dystopian and fantastical landscapes—drawing inspiration from pop culture staples like Star Wars, Tomb Raider, and more—Amarachi valiantly fights off an enemy that takes many forms: creepy monsters, lightsaber-wielding foes, and fire-spitting dragons. Her courage shines through every frame. With her cheerleader, her guardian angel, by her side, there’s no monster too frightening and no opponent too formidable to conquer. Fighting internal battles—the invisible forces that seize hold of one’s life—can feel as daunting as slaying a dragon. But Amarachi stands as a ray of hope for those fighting battles every day. And with a short film on the horizon, she’s only just getting started.