Faice ft. Dre Zee Sr. Artist: FAICE ft. DRE ZEE SR. Label: FAICE OFF ENT. Video: “HARD TIMEZ” Director: JDash & Bcyde Videos Add Date: August 30, 2012 The Bronx, New York presents a multi-faceted talent who seeks peace within the streets, but recognizes the hardships of contemporary world affairs. Faice captures brutal every day mortalities that come from the source of money by sharing music that is well rounded and offers a new brand and style within the hip-hop genre. With a catapulting balance of world affairs and new age hip-hop beats that feature artists such as Dre Zee, Faice shows the world what opportunity and chance have to offer for the people of the world in the video “Hard Timez.” Faice is the CEO and creator of his very own music label FaiceOff Entertainment. The label originated in 2005, and since then he resides in Jamaica where he creates and writes songs with well-known artists such as Dre Zee from Sample Rage Records. With influences revolving around some of the best rappers in the game such as Nas, Jay-Z, Tupac, and Rakim, Faice grew up with an everlasting love for hip-hop music. He began his musical career by rapping with other MCs on the streets of the Bronx and soon began to write his own music. With the finality of his first music demo with a group of other rappers in a band called Fort Docx, he was signed to an independent label called Half Life. Shortly, the group started to gain recognition as they performed at local venues throughout Syracuse, New Jersey, New York City, and Atlanta. However, the rapping game just didn’t quite agree with Faice, and he knew that he had to become a solo artist. Since then, he has dedicated himself to finishing his first, independent album and his video for “Hard Timez” captures whom this artist is as a person and as a songwriter. Like a modern-day “What’s Going On” by Marvin Gaye, “Hard Timez” presents viewers with a catastrophic view of the world at large. We see what every day life is like from the perspective of a camera lens. The hardships of the rich and the poor, the nine to five workers, and the emptiness from losing loved ones shows us who Faice is as a contemporary artist. Throughout the video, we watch as Faice transforms the beauty of life into the harsh and somewhat evil realities of what money does to society. The song gives off a fairy-tale essence, but it also reveals what money does to most individuals. The featuring artist, Dre Zee, sings a chorus that is hard to deny, and it levels out Faice’s profound lyrics. Faice’s groundbreaking ability to present us with truth through severity in “Hard Timez” shows us how one man’s talent can lead to changing the world, and it can be done through one song at a time. Faice’s music is almost like that of a good work of literature. He tells us stories that show beauty, the ugly truths, and societal hardships through mesmerizing beats and rhythms. Please let us know if there is anything we can do on our end to get the “Hard Timez” video into your programming. For more information on Faice, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at info@HIPVideoPromo.com .