“Sleep When I’m Dead”
Directed by Justin Everest
Autumn Kings USA Inc
Add date – 1/19/2024
About Autumn Kings & “Sleep When I’m Dead”
If you’ve ever been overlooked, counted out, doubted, and disrespected, the Autumn Kings have a theme song for you. “Sleep When I’m Dead” is a statement of absolute conviction in the face of opposition and indifference — a rallying cry for anybody who doesn’t want to be told the odds. With their newest single, the Detroit hard rock band has applied their considerable musical muscle to the worthy cause of uplifting the spirits of the members of their rapidly growing audience. The farther down you are, the more sympathy they’ve got for you, and the more determined they are to give you the jolt of energy you need to overcome your challenges. Though it hits like an iron hammer and shakes like a train on an elevated rail, this is a love song in the purest sense.
It wasn’t so long ago that the Autumn Kings were stocking the shelves in a grocery store and dreaming of rock stardom. Tireless work, ingenuity, and real camaraderie put them on the path to success, and their recent achievements are impressive. They’ve brought their piledriver sound to Japan, South Korea, and Guam, and built a local reputation for fierce and fearless performances. They’ve attracted the attention of some of the industry’s finest, including songwriter Jake Diab [Bad Wolves, Evanescence], who sharpened the themes of “Sleep When I’m Dead,” and Juno-nominated producer Martin Bak [Big Sugar, Billy Raffoul], who has made sure that every beat slams like a car door. Best of all, they’ve done it on their own. They’ve forged a sound that matches the drama of rock with the propulsion of hip-hop and electronic music, and they’ve amped it up loud enough for the world to hear.
About the “Sleep When I’m Dead” Music Video
Justin Everest’s animated clip for “Sleep When I’m Dead” crackles with the same unquenchable independent spirit. His AI-assisted accompaniment to this thunderous track is driven by unassailable superhero energy, but the comic-book-style characters that populate the video are assailed by forces beyond their control. Rain, magic forces, powerful antagonists: they’re all present and formidable. Yet the message in the track is impossible to miss. No matter how desperate things get, the Autumn Kings refuse to be defeated, or even deterred.
Want more from Autumn Kings and HIP Video Promo?
We are grateful for the opportunity to advocate for Autumn Kings and spread the word about the epic, fully realized new music video “Sleep When I’m Dead”! We hope you enjoy experiencing it as much as we have. Thank you for your consideration of this clip being included in your programming and online presentations, it is greatly appreciated. For more information, or if you’d like us to send some Autumn Kings merch for on-air contests and giveaways, contact Andy Gesner and the team at HIP Video Promo at 732-613-1779, or email us at info@HIPVideoPromo.com. To get updates on future projects from Autumn Kings visit https://www.autumnkings.com/.