“MATH AND SCIENCE”
MAY 16, 2012
Everyone here at HIP Video Promo are clearly music lovers and enthusiasts, much like Brooklyn-based indie artist Bess Rogers. But that’s about as close as we can get to matching her resume. She’s earned a bachelors and masters degree in music composition, just released her fourth album, Out Of The Ocean, raised over $26,000 dollars on Kickstarter (originally a $10,000 goal), has had songs featured on Amazon.com, iTunes-Japan, One Tree Hill, and a Motts For Tots national campaign, and has a regular gig as back up singer and lead guitarist for indie darling Ingrid Michaelson. Needless to say we’re very impressed and envious of her and we’re super excited to be a part of her team.
During one of her rare breaks in touring Bess sat down to begin work on her new album. In that time she picked up a copy of Neil Shubin’s book Your Inner Fish, which Rogers describes as “about our evolution from life as far back as pre-historic fish and microbes and how that has affected our bodies and our lives now”. Bess already possessed a lifelong fascination with the concept of evolution, but it was Shubin’s work that really kicked it into overdrive, causing her to “look at everything we do in life as a product of evolution” and subsequently inspiring many of the songs on the new record.
On the new single for “Math and Science”, Rogers takes an appropriately scientific approach to her analysis of love and modern romance. The video begins with a decidedly robotic Rogers beginning her day by unplugging herself and immediately setting off into the field trying to study and understand what makes the modern couples tick. She studies her peers and mimics the smiles and actions she sees in the magazines, and despite having a heart rate of zero over zero she’s determined to find her match. Although the matchmaking process may seem foreign at times, the mechanical Bess can’t deny that math and science are king and that she will “offer my compliance.” After a few false starts via social networking, Rogers finds a potential match to her model of Android Model DS2000 Deluxe Edition Female in Joe_bot. Even in mechanical form, Bess has a tender heart and it was only a matter of time before she finds love. It’s a lighthearted look at finding love in a technological world, and Rogers sells the part with ease conviction (maybe she really is a robot?) The end result is a terrific clip that viewers from all walks will enjoy.
We always love working with indie artists on the rise, and Bess Rogers fits the bill perfectly! She’s heading out on a long Spring tour with Ingrid Michaelson and you can catch Bess as the opening act on select dates in New York City and Los Angeles. She’s a talented artist that we’re excited to see receiving such positive attention and we hope you’ll do your part to support her video for “Math and Science”! If you need more info, contact Andy Gesner and the HIP Video Promo crew at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also visit www.BessRogers.com orwww.Facebook.com/BessRogersMusic to find out more about Bess Rogers.
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