Artist:
BIKINI
Label:
THE INDIA TRADING COMPANY/EQUATOR MUSIC
Video:
“ACHEERLAEDER”
Director:
Jonnie Penn & Olivier Oliver
Add Date:
June 29, 2011

Get your tanning lotion and best hangover cure out for this one programmers! It’s Andy Gesner and the HIP Video staff, here with a wild and carefree romp from one of NYC’s rising trendsetters that guarantee one sweaty, crazy ride. The new “ACheerlaeder” (not a typo) video from electropop duo Bikini is as sexy and free spirited as their name suggests!

Remember those endless nights of the summer after you graduated high school or college, where everyone simultaneously made up their mind to do all the crazy wrong things they aren’t supposed to, all at one time? It’s okay, we know it’s common knowledge that this period of our lives will only be preserved as a mystery of foggy memories revisited through pictures of events no one remembers happening. Here is where Bikini have accomplished the absolutely impossible: they have created an Event Horizon-style montage of all the highlights for your ingestion. “ACheerlaeder” is a fast paced frolic on the fringe of self-destruction, skipping from frame to frame, from one untamed scenario to another, placing us in the middle of all the action. There are numerous scenes of decadent dissolution including pill induced laser raves, skinny dipping, beach house parties, firework balls launched out of a borrowed convertible, midnight skateboarding, high speed boat rides, and much much more (including a Hindu deity splashed in champagne)! Okay, let’s be honest here, most of us did not have gorgeous Chanel models wrestling each other’s clothes off as part of that experience as so adoringly included here, but who says we can’t pretend. One of the video’s stars and co-directors is MTV’s own handsome heartthrob Jonnie Penn from The Buried Life, a show about four friends attempting to complete a list of “100 things to do before you die.”

Bikini’s Nigel Diamond and Olivier Olivier, appear spliced throughout this top speed clip. The band prefers the use of numerous analog pedals and digital synthesizers alongside tried and true guitar and combo amps to forge their distinct sound. The sonic attack on this track is as distant and desolate as it is crisp and in your face, featuring a thumping 808 retro kick, washed out chords and blips, and some truly dancy synth melodies. Radiating with cool out of every pore, both visually and in audio form, Bikini are set to be one of the most talked about groups this sunny season.

The online media is already buzzing with excitement about this release, with features from many super exclusive blogs likeGorilla vs. Bear, Pitchfork, Refinery29, Future Musique, Junkyard, Stereo Beatbox, Welikeit.indie, VHS Love and many more. “ACheerlaeder” is the leading single from Bikini’s second EP titled RIPJDS, out now via The India Trading Company. The band will be announcing performance dates soon, so stay tuned and start placing requests if you’d like to interview Bikini for your show.

We are stoked to bring you Bikini’s uber cool textured pop video and hope you will join us in celebrating this wild and racy riot that every viewer will certainly want to experience. We would love to hook you up with some Bikini goodies, so please be in touch and let us know of any giveaways and contests you’d like to run. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit Facebook to find out more about Bikini.

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