“Diamonds N Shadows” Music Video
Directed by Brendon MacGowen
Kusha Deep Music
Add date – 02/28/19
About The Video
If you’ve ever felt lost in the rat race (and who hasn’t?), we’ve got a video for you. We think you’ll relate to the beleaguered but ultimately defiant characters in “Diamonds N Shadows,” the latest clip from the outspoken London singer-songwriter Dar.Ra. When we say they’re rats in a suburban cage, we’re not just speaking figuratively. The actors in Brendan McGowan’s witty, tricky, subversive clip look just like typical upper-middle-class subdivision dwellers; well, except for their giant mouse heads. They’re caught in a comfortable rodent society – and when they realize it’s a dead end, they’re moved to burn it all down.
Dar.Ra’s music doesn’t always prompt such radical action in the people who hear it, but it does tend to get listeners thinking. Dirty Lil Secrets, his 2018 EP, was a collection of barbed stories: tales designed to open the eyes and ears of those content to sleepwalk through their days. Like most of the projects that Dar.Ra has done since the ‘90s – he’s been a pop producer, a rock performer, a dance music remixer, and many other things – Secrets consisted of productive collisions, juxtapositions between styles, and inspired provocations. He’s carried that fire into New Kinda Normal, his latest set. It’s his most direct, most honest, most soulful, and most uncompromising recording yet, and “Diamonds N Shadows” is its propulsive centerpiece.
Brendan McGowan has already demonstrated a profound understanding of Dar.Ra’s motivations. His clips for “Heart Shape Pill” and “Nightstepper,” the two singles from Dirty Lil Secrets, deepened and enhanced the singer-songwriter’s storytelling. The “Heart Shape Pill” video, in particular, a tale of a sexual identity crisis, probed the mysteries of deceit and self-delusion – issues that have always been at the heart of Dar.Ra’s writing. Conceptually, “Diamonds N Shadows” picks up right were “Heart Shape Pill” leaves off: the “mice” in the clip are vaguely aware that they’re on a deadly treadmill, but at least at first, they’re not sure whether they can do anything about it. We see a husband, wife, and child; all play their roles, and all are deeply dissatisfied. It’s only when the three see conformity for the glue trap that it is that they’re willing to step outside their routine. The message is clear: standing on your own two feet might be a dangerous thing to do, but for men and mice alike, it’s the only genuine way to live.
Want more from Dar.Ra and HIP Video Promo?
We’re stoked to work with Dar.Ra once again to share “Diamonds N Shadows” with the world! Please let us know what we can do to get this clip included in your regular programming and online presentations, and if you’d like us to send merch for on-air contests and online giveaways. For more information, contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also check out www.facebook.com/Dar.Ra7 for recent updates on this rock and roll revolutionary, and to learn more about his two books, Road Tales and The Night That Jimi Died.