Directed by Andrew Stephen
Classics Only LLC
Add date – 11/19/2021
Raised in a family surrounded by musical talent and inspiration, young Andraeco Craig – aka Dre’Co – was destined to pursue his love for rap. But life had other plans, and somewhere along the way, education had to come before anything. When the time came for Dre’Co to decide between a nine to five or chasing his dreams, he chose the latter – and he hasn’t looked back since. Dre’Co is a storyteller at heart. His music is a mosaic of life experiences, both good and trying, to serve as a beacon of hope for those who feel lost and unheard. Each track is uplifting in its own sense and picks you up when you need it most. Take a listen to Dre’Co’s impressive discography and feel a sense of belonging through the lyrics.
About the video
“Way Up” opens with Asia Major’s chorus, where the lyrics are sung with power and intention. She makes it clear that both she and Dre’Co are hungry for success and will not stop until they achieve greatness. Asia Major’s introductory verse rolls out a red carpet to ease into Dre’Co’s hard-hitting bars. Every line is written with precision; this motivational track strikes you when you least expect it and reminds you to hold your head up high through life’s challenges. Dre’Co is vulnerable and speaks from the heart; he knows it isn’t easy but encourages you to keep fighting. Keeping the song’s victory motif, the music video follows a boxer gearing up for fight night. From grinding all day in the gym to balancing her life outside of boxing, “Way Up” shows how dedication is the real formula for success. Fully immerse yourself in a winning mindset by having “Way Up” as your personal anthem.
Want more from Dre’Co and HIP Video Promo?
Dre’Co is a fresh new face from the St. Louis music scene, and we’re thrilled to be promoting his all-star music video for “Way Up”! Please let us know what we can do to secure a spot for this video in your programming and online presentations or if you’d like us to send some Dre’Co merch for contests and giveaways. For more info, you can reach out to the HIP Video Promo team at 732-613-1779 or info@HIPVideoPromo.com, or follow Dre’Co on Instagram at https://www.instagram.com/dre_co/?hl=en.