“So Far No Luck” Music Video
Directed by Minu Park
Add date – 04/04/19
About Earthquake Lights
New York-based indie rockers Earthquake Lights take listeners on an introspective journey with their new single “So Far No Luck”. The band members met in the music department at Hofstra University and developed their sound playing local gigs in and around New York City. As evident in their songs, their literacy extends far into the worlds of jazz and classical music, but their sound still remains heavily rooted in the elements of rock.
In 2012, Earthquake Lights released their debut EP Bangups and Hangups. Songs from that release went on to air nationwide as part of a commercial for the NBA & Tissot, as well as a TV show on Al Jazeera America. Music for their upcoming full-length album Distress Signals was recorded at the world-famous Abbey Road studios in London, and shows a definite progression of their sound.
About The Video
The new single “So Far No Luck” is dedicated to everyone who has tried and failed. It relates the story of all those who have put their heart and soul into something, but have gotten nothing in return. It leaves us questioning why we persist, but acknowledges the unwillingness to give up in a way that conveys frustration, defeat, doubt, and hope all at once.
The music video for So Far No Luck takes place in New York City, itself home to the promise of success and the sting of failure. In the opening shot, we see lead singer Myles Rodenhouse seated at the piano, deep in concentration before the noises of the city grow too loud to ignore. He surrenders to the noise out of frustration and heads out for a midnight bike ride to clear his head. Along the way, we see through his eyes a world full of people trying to get by. As he rides further, snow starts to fall and we see the bright lights and the crowded city start to disappear. As the sun begins to rise, he finally escapes the city and reflects on his journey in front of the ocean waves.
Want more from Earthquake Lights and HIP Video Promo?
We are thrilled to be working with Earthquake Lights once again and promoting their video for “So Far No Luck”. Please let us know what we can do to get this clip included in your regular programming and online presentations, and if you’d like us to send merch for on-air contests and online giveaways. Contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also visit www.earthquake-lights.com for more info.