Eighth Day Nation "What I Keep" Artist: EIGHT DAY NATION Label: PHAEDRUS RECORDS Video: “WHAT I KEEP'” Director: Matt Newman Add Date: October 22, 2015 Eighth Day Nation proudly describes themselves as “the world’s next ‘last greatest rock band.’” While the band comes from power/pop & alternative rock roots, they incorporate several different genre’s of popular music into their album. Eighth Day Nation is solidly based in the concept of every song is a single, that will just kick your ass. If the new single for “What I Keep” is any indication then this is a band that really might be the latest and the greatest that rock and roll has to offer. Their new album, Attila, is appropriately named in all regards. With a ferocity reminiscent of the famous Hun, the band unleashes the first single for “What I Keep” with a ferocity sorely missing in modern rock music. It starts with a wall of guitars, keys, and drums that hits hard and remains relentless throughout. The guitars have all Keith Richards’ swagger, the drums explode like the ghost of Keith Moon, and the vocals have a guttural blues groove behind them that prove this band is not just a bunch of newcomers trying to conjur up the rock, but rather a group of tried and true rockers who eat, breath, and sleep rock and roll. The music video for “What I Keep” is an artistic triumph, thanks to the exceptional talents of director Matt Newman. Using a combination of scrapbook assembly and stop-motion filming, the video is a true homage to the sound and style of rock and roll. Old school guitars, drums, keyboards, amps, pedals, they’re all blasted on screen. On top of that there are bits and pieces of vintage horror and thriller comics, and of course, the animated version of Eighth Day Nation. It’s a lighthearted and nostalgic trip, but though they don’t take themselves too seriously, you better believe Eighth Day Nation take their rock and roll very seriously! We are excited to be working with Eighth Day Nation to bring you this dynamic and ambitious new video and encourage you to get in touch to let us know what we can do to get it into your programming! Please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email info@HIPVideoPromo.com for more info.