King Riley “Substance”

King Riley
Directed by Legendary Art Films
Add date – 3/11/2022

About King Riley

As he came from a well-educated family, the pressure was high for King Riley to follow in the footsteps of his older siblings. But the budding artist had different plans, and he set off on a journey to forge his own destiny. A true poet at heart, he needed an outlet to express his inner thoughts on a larger scale. Inspired by the rich musical influences of Nigerian afro-beat, King Riley found himself enamored with the ability to connect with audiences across landscapes through sound. He began to frequent local recording studios, where he eventually picked up on mixing and mastering. King Riley began to fuse his talents of exceptional lyricism, chilled-out harmonies, and production to drop early projects that would set the stage for his creative vision. Now, he’s looking to make big waves in the music industry with his song “Substance” that brings culture and richness to the mainstream. 

About the video

Seamlessly flowing through a love ballad, King Riley sings about how “Substance” is what makes a relationship truly beautiful. The tropical beat matches the music video’s aesthetic as the artist and his lady stroll through a lush garden. King Riley transitions between English and Nigerian Pidgin, connecting two vastly different worlds into one through the power of his music that has something for everyone. 

Want more from King Riley and HIP Video Promo?

We’re delighted to champion King Riley and tenaciously promote the “Substance” music video! Please let us know what we can do to secure a spot for this clip in your programming and online presentations, or if you’d like us to send some King Riley merch for contests and giveaways. For more info, reach out to the HIP Video Promo team at 732-613-1779 or, or head to