THE NORTHSTAR GROUP
Director: Damon Jamal
Add Date: July 19, 2016
It wasn’t so long ago that Kyla Imani turned the Internet upside down with an inspired shot-by-shot remake of Beyonce’s famous “7/11” video. The charismatic 14-year-old singer, dancer, and performer meticulously reconstructed the clip with a few strategic PG substitutions (she makes it clear that that’s lemonade in her red Solo cup, not anything intoxicating), recorded her own version of the song, uploaded it to YouTube, and watched the plaudits roll in. MTV praised her ingenuity and imagination, and called the video “flawless” — a compliment Beyonce fans in particular ought to appreciate. BET followed suit, dubbing Kyla Imani a rising star with an extremely promising future. To the Hello Beautiful website, the “7/11” remake proves that its young creator is already a force to be reckoned with. A year and 30 million social-media views later, the video still has music fans talking — and wondering about what Kyla Imani’s next move might be.
Now it’s here, and it’s bound to make another splash. Once again taking a cue from the reigning queen of pop, Kyla Imani is releasing a suite of related clips that highlight every aspect of her creativity — from her instantly winning vocals to her impeccable fashion sense to her thousand-watt smile. Five Kyla Imani videos are embedded in the twenty-four minute Sweet Tea Visual EP, and each one captures this budding star at her effortless best: onstage, at school, playing games at pajama parties, strolling in the park with her bright pink Fender guitar slung over her back. And in between the songs, Kyla Imani does just as Beyonce did during the connective bits of Lemonade: she speaks to the viewer about her life, her challenges, and her determination to make her voice heard. Wise beyond her years, firmly grounded, and never too cool to make like the kid she is and enjoy herself, Kyla Imani is a young artist who’s impossible not to root for.
Although all five of the clips on Sweet Tea are terrific demonstrations of Kyla Imani’s skills, today we’re calling attention to the first two. “Turn Up” and “The Weekend” are explosions of youthful enthusiasm — they’re the star at her most playful, singing catchy original pop and having a blast as she does. Unlike many slice-of-life videos made by teen aged stars, these two have the ring of truth to them: Kyla Imani and her friends are captured doing the things that ordinary kids do, like dancing together at a house party, shopping gleefully in the city, and listening to music. They feel like missives from the most talented teen on the block — somebody familiar and approachable, but distinguished from her peers by her grace and her bright horizons. So enjoy these exciting early chapters; this is a story that’s only going to get better from here.
Kyla Imani is a truly exceptional talent who we are excited throw our full support behind, and we couldn’t be more excited to be a part of her team! It would be our greatest joy to see these clips included in your programming, so please don’t hesitate to get in touch to let us know what we can do to make that happen. Please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779, email us at info@HIPVideoPromo.com. You can also visit www.Facebook.com/KylaImanimc or www.YouTube.com/user/KylaImani for more info on Kyla Imani.