LOVE IS ALL
September 2, 2010
Hey there, programming friends! It’s Andy Gesner and the HIP Video Promo crew serving up another Polyvinyl standout that hails from across the Atlantic. The Casiokids gave you a taste of Norway, and now the band Love Is All is coming at you straightaway from Sweden with their “Kungen” video in hand.
Unlike their labelmates, Love Is All’s frontwoman, Josephine Olausson, does not sing in her native tongue. Another standout thing about Olausson is that she took full creative control of the “Kungen” video and exclusively directed it herself. Sure, it looks like a low-budget documentary at first, especially when black and white footage is interlaced in the rest of the video, but the feel of it conjures up comparisons to Where The Wild Things Are starring Love Is All decked out in cut-out crowns and royal getups. As the band performs beside a castle, you realize that the black and white footage is of actual royalty, timed perfectly when Olausson sings of her chance encounter with the king and queen of Gothenburg (the city in which the band comes from). It’s an odd integration of two worlds where Love Is All is clearly not taking themselves too seriously.
This quintet is a standout, for sure. They were named “Band of the Week” by Paste Magazine way back in 2007, when the mag noted that Love Is All “specializes in infectiously lo-fi punk rock laced with saxophone and melodic vocals.” The online music community has long praised this band’s artful blend of genres, and Olausson proudly stands at the forefront of that.
“Kungen” is the lead single from Love Is All’s latest effort and third album, Two Thousand And Ten Injuries. The album was released earlier this year and earned high ratings from SPIN, which reviewed, “With her piercing squawk, Love Is All frontwoman Josephine Olausson could be a disruptive preteen deserving of serious medication, or a stretch in after-school detention. But her aim is true on the Swedish quintet’s third full-length, a fizzy, exhilarating hybrid of bubblegum pop and bratty punk.”
We’re very grateful to the Polyvinyl team for bringing us Love Is All and the band’s entertaining video for “Kungen.” We’d love to set you up with copies of Two Thousand And Ten Injuries, so please don’t hesitate to be in touch if you’d like to get your hands on some. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit www.PolyvinylRecords.com or www.LoveIsAll.se to find out more about Love is All.
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