LowRay “Friends And The Fakers”

Artist:
LowRay
Label:
LowRay Music
Video:
“Friends And The Fakers”
Director:
Adam Dunn
Add Date:
September 13, 2018

 

We all know about the deep musical history of Minneapolis-St. Paul. But what about the region’s sitcom history? Some of the most famous television programs to hold the attention of viewers for a comic half-hour were set in and around the Twin Cities: The Mary Tyler Moore Show, Coach, Get A Life, even the proto-sitcom The Many Loves Of Dobie Gillis. Artists from Minnesota aren’t merely heirs to Prince, Husker Du, and The Replacements. They’re also inheritors of a comic storytelling tradition that found its expression on the small screen.

LowRay knows all about that. Although drummer James Irving is originally from England (before coming to the States, he played in the incendiary blues-rock outfit 22-20s), this is a Minnesota band through and through, and they’ve become star attractions in the competitive local scene. Their music has the inventiveness, tunefulness, and incisiveness we’ve come to expect from Twin Cities artists. And in their smart – and often very funny – clip for “Friends And The Fakers”, they pay sardonic but loving tribute to the situation comedies of the ’70s and ’80s.

The wit will come as no surprise to the group’s followers. Frontman and guitarist Dan Fowlds, who made a name for himself in Minneapolis bands Pill Hill and Bump, has a well-deserved reputation for crafting thoughtful lyrics. Columbia, the debut LowRay project, featured six sharply-written, keenly observed songs – and it earned the duo a devoted following among fans of grown-up pop-rock. “Friends And The Fakers”, the first single from the upcoming LowRay full-length, picks up right where Columbia left off. It’s a meditation on trust and authenticity, and it’s also ferociously catchy.

In fact, it’s every bit as much of an earworm as those great TV themes you surely remember from your childhood (or just from late night repeats). Adam Dunn’s video for “Friends And The Fakers” has been made to look like the titles to a vintage sitcom, right down to the establishing shots of a city skyline and suburban house and the blocky, One Day At A Time-like letters superimposed on the screen. We’re introduced to a cast of friends – and fakers – who mug for the camera, prank each other, and generally act as giddy and impertinent as situation comedy characters regularly do. But when one of them gets tired of the masquerade and demands a little sincerity from his peers, his apostasy – and his seriousness – only offends the rest of the cast. Is there any room for honesty in a world of frauds and fakers?

It’s a blast to be partnering with a group as entertaining as LowRay to promote the brand new clip for “Friends And The Fakers”. We’d love to see this video added into your cherished programming and online presentations in a timely fashion, so please don’t hesitate to check it out! Rest assured we’ll have plenty of LowRay merch available for on-air contests and giveaways so don’t hesitate to get in touch. For more information on LowRay, please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also check out lowrayband.com for more info on LowRay.

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