Preston Lovinggood “TERMINATOR”

Preston Lovinggood Artist:
Taylor Robinson
Add Date:
June 17, 2013


Preston Lovinggood is well-known in the burgeoning Birmingham, Alabama music scene. Having already established himself as the lead singer and songwriter of the late great Wild Sweet Orange, he has now turned his attention to his solo career. The first taste of this has been captured in the quirky and endearing new video “TERMINATOR”, the first single off his new album Sun Songs, compliments of Communicating Vessels.

The atmosphere of Sun Songs is collectively vibrant, boasting bold harmonious notes of raw energy. Taylor Hollingsworth, known for work with Dead Fingers and Conor Oberst and The Mystic Valley Band, produced and recorded the record. The bluesy electric riffs, well-placed feedback, and sporadic drumming add a sweet essence to Preston’s crafty and warm vocals. From the fanciful new album, “TERMINATOR” is a clip that surely entertains and raises questions on reality.

There are many elements to this video that make it an easy and enjoyable watch. The lighting of the clip is noteworthy; the bright sun cascades on trees in a forest where Preston and a young woman seem to be trying to communicate, but keep missing one another’s existence while following each other’s tracks. “TERMINATOR” successfully reveals the many sides of Preston Lovinggood, an artist who is both amazingly creative and somewhat obsessive. Director Taylor Robinson guides us through the story of this mesmerizing song about time and the value of another person’s presence.

Sun Songs is available on CD, Vinyl, and Digitally through Communicating Vessels and includes the track for “TERMINATOR.” For more information on this groundbreaking artist, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at . You can also visit for more info on Preston Lovinggood.


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