Ready, Steady, Die!
Directed by Max Clendaniel
Add date – 3/11/2022
About Ready, Steady, Die!
Combining sounds and artists from across the pond, electronic duo Ready, Steady, Die! is here to destroy your expectations. New York-based composer, vocalist, and multi-instrumentalist Morgan Visconti respectfully brushes his pop’s name off his shoulder with an enhanced ear for more modern sounds. He lobs up crafty gems for his powerhouse partner, London-based Sam K, to belt into oblivion or whisper into seduction. The team combines a clever approach to themes from modern life with a raw irreverence for what your mom thinks is appropriate for you to listen to – which probably doesn’t include their upcoming LP Accidents. But you know what, mom?- we say feed that rebel soul.
About “Kiss It”
The third in a procession of singles trumpeting up to Accidents, RSD’s new song “Kiss It” might be dangerous to play at work. Not only does Sam K ooze sensuality through borderline raunchy lyrics, but the composition takes us from staccatoed synth-y foreplay to full-out orgiastic big-boy bass runs under soaring distorted arpeggios that’ll have you feeling like a middle-schooler all over again. (Textbooks on your lap, catch my drift?) This song could be a ballsy anthem for sex positivity, or it could just spice up a night at home. Either way, it’s bound to set you in some kind of mood.
About the video
And that goes for the video as well. Quite professionally directed by Max Clendaniel, we encounter a seemingly innocent children’s show. Our host, clad in a Mr. Roger’s sweater, prompts some fun with shadow puppets… which goes incredibly wrong, incredibly fast. In what might be the most unsophisticated – yet incredibly accurate – representation of Jung’s concept of the shadow self, the puppets (animated by Immix) begin to do what the animals do. And, boy, do they do it. Though at first glance it’s a hedonistic fever dream, the puppets exhibit resilience against the host’s attempts at repressing their urges. And the video ends up kind of a nice reflection on our simultaneous obsession with sex and denial of it. Or, you know, it might just be f***ing puppets. That’s for you to decide.
Want more from Ready, Steady, Die! and HIP Video Promo?
We’re delighted to be working with Ready, Steady, Die! once again to share the “Kiss It” video with the world! Please let us know what we can do to secure a spot for this clip in your regular programming and online presentations, or if you’d like us to send some Ready, Steady, Die! merch for on-air contests and online giveaways. For more info, call Andy Gesner and the HIP Video Promo team, call 732-613-1779 or email info@HIPVideoPromo.com, or check out readysteadydie.com.
For more info on past Ready, Steady, Die! videos, click HERE.