Directed by Thomas Obewu
Add date – 6/23/2022
About Ricci Bamboo
Bamboo is a pervasive species of plant that takes time and effort to establish its root system, but once it does, it grows at record speed. Ricci Bamboo has built a similar foundation that will stand the test of time. A product of his Toronto roots, Miami upbringing, and West Indian background, he has the experience and versatility to flourish with confidence in the music industry. As for his peers, they grew up listening to southern hip-hop. Growing up in a “rough” environment pushed him to be bold, confident, and unapologetically authentic. He gravitates towards originality and uniqueness, as he has seen practiced by his favorite artists. Bamboo recognizes that “Music has always been used as a form of entertainment and an influence. Regardless of what your message is, you’re influencing people. Their moods, their belief systems… you’re influencing something in their life.” His mission is to make music that he is proud to stand behind as it outlives him and reaches generations to come.
“Papa,” a ballad on top of an afrobeat, derives from the many inspirational men Ricci Bamboo has been surrounded by throughout his life. This unique sentiment is paired with a distinct sound resulting from a collaboration between himself and artist David Meli. Our youth, which Bamboo refers to as the “lost generation,” requires immense guidance and support during this tumultuous time – support from father figures. He confesses to speaking with many young people who refer to music from previous eras because they feel songs today fail to provide them with substance. Drawing from his own experiences, he understands what it means to be a fan of an artist. You grab on to everything they say within their music and truly take it to heart. Bamboo has accepted this responsibility and is creating tracks with a profound message. Papa addresses the role of strength that fathers play within their families’ structure; and the reality that many live in homes where the father is not present for various reasons. The track not only reminds listeners of the powerful presence of a father figure but also the need for men to recognize this responsibility and become unified within it.
About the video
Beginning with male dancers covered in paint that spells out the words “intelligent,” “powerful,” and “brave,” there is an essence of male empowerment in the “Papa” video. Bamboo is familiar with the difficulty of breaking through barriers as a male from a minority community. He explains, “It’s hard to find resources; there are hidden walls left, right, and center.” He encourages men to live with purpose and believe in themselves despite the inequalities. This self-confidence will allow men to be better mentors, fathers, brothers, and humans. The dancers reflect this as they perform with masculine movements and gather their hands, raising them to the sky, signifying men’s ability to uplift future generations. The video, with its short film feel, shows the impactful bond between a father and son – a bond that is vital to the growth and prosperity of men in our world.
Want more from Ricci Bamboo and HIP Video Promo?
We are stoked to be working with Ricci Bamboo to secure the exposure and attention that the “Papa” music video rightfully deserves. Please let us know what we can do to secure a spot for this clip in your programming and online presentations, or if you’d like us to send some super stylish Ricci Bamboo merch for contests and giveaways. For more information please email HIP at firstname.lastname@example.org or call us at 732-613-1779. Visit https://www.instagram.com/riccibamboo/ for more information on Ricci Bamboo.