Directed by Castro Tarantino
Royal Bloodline Musik LLC
Add date – 2/25/2022
About Selfish Ways
Living a lit life isn’t just about possessing expensive things. Sometimes, it’s got far more to do with being in the right place at the right time with the right people. From catching the sunlight as it illuminates the side of the mountain, dancing to a perfect beat, or connecting with your best friends. There are plenty of signs of opulence in the video for “LITLIFE,” the latest single from Selfish Ways — flashy cars, crisp new clothing, scenes shot in a glorious mansion in the Southern Californian hills. But if you ask the two musicians themselves, they’ll tell you that all of that stuff is wonderful but secondary. The real sign of the lit life is the chemistry between them, and their two girlfriends, as they make Los Angeles their playground.
“LITLIFE” is a collaboration between Prince Riley and King Riley, the two South Carolina-born brothers who constitute Selfish Ways, and the Cuban-born, Miami-based, Latin Grammy-nominated producer MAAHEZ. All three artists have always been interested in erasing boundaries and forging transcultural connections; they’ve outdone themselves with a track that effortlessly straddles hip-hop, club music, and island soul. “Lit” implies brightness, electricity, clarity, wide-open vistas; this track is a beam of pure sunshine on a warm-water wave.
It’s no exaggeration to call MAAHEZ one of the architects of the current pan-Caribbean sound. He’s one of the main men behind moombahton, the blissed-out fusion of tropical beats and urban grit that set the clubs aflame in the mid-teens. The vocalists in Selfish Ways have impressive track records, too: they’ve shared stages with Yo Gotti, T.I., Waka Flocka Flame, 50 Cent, Gucci Mane, and many other rap legends. “Been Here,” their 2020 collaboration with Riggi and Piros, is an exercise in relaxed confidence. They don’t have to strain to live the lit life — when you’re this talented, it comes naturally.
About the video
Castro Tarantino’s clip for “LITLIFE” is set in one of the world’s most lit places: Venice Beach in Los Angeles. Prince Riley, King Riley, and two beautiful companions stroll the boardwalk and the skatepark on a day so brilliantly it almost seems supernatural. Later, they’re joined by MAAHEZ for a trip to 777 Sarbonne Road in Bel-Air – one of the area’s priciest spec homes, with an asking price of $87,777,777. Seven is a magical number here; the triple sevens in both its address and price tag are just the beginning, as many of the home’s architectural details were designed in measurements that are multiples of seven. The crew take a dip in a spectacular swimming pool overlooking Los Angeles after dark. An irony that isn’t lost on these connoisseurs of chill: things are never more lit than they are when the sun goes down.
Want more from Selfish Ways and HIP Video Promo?
We’re delighted to team up with Selfish Ways and tenaciously promote the “LITLIFE” music video! Please let us know what we can do to secure a spot for this clip in your programming and online presentations, or if you’d like us to send some cool Selfish Ways merch for contests and giveaways. For more info, reach out to the HIP Video Promo team at 732-613-1779 or info@HIPVideoPromo.com, or head to https://www.instagram.com/therealkingriley/?hl=en.