“FIESTA” FT B. SLADE
Peter Michael Escovedo
May 22, 2014
There are countless influential and renowned Latin artists on the modern musical landscape, but many of them wouldn’t be where they are today without the groundbreaking work of Sheila E. This Oakland native began her career collaborating with greats such as Marvin Gaye, Herbie Hancock, and Diana Ross, and most recently with Kanye West, Jennifer Lopez, Beyonce, Ringo Starr, and of course Prince, just to name a few. Her brand new singles, “Fiesta” & “Mona Lisa,” off her most recent solo effort, ICON absolutely bring down the house!
This diversely talented singer, songwriter, and percussionist was launched into the pop culture spotlight through her contributions to seminal artist like Santana, Lionel Richie, George Duke, Prince and Michael Jackson. Sheila E. has provided percussion and drumming expertise for years, as well as artistic acumen as musical director for numerous bands and television presentations. Although known for her exceptional work in the background and studios, it is front and center where Sheila E really shines. Her solo albums have charted across the globe and spawned such hits as “The Glamorous Life”, “A Love Bizarre”,”Bell of St. Mark”, ”Hollyrock”,”Oliver’s House” and “Wednesday Like A River”. ICON, recently released on her own Stilettoflats Music label, exemplifies her strengths as not only a gifted songwriter but also allows her to remind us of the depth and breathe of this one of a kind artist, through its multi-genre format. She explodes across the album with beats and rhythms that has for decades compelled people onto the dance floor to move to the grooves that only Sheila E. can produce.
Despite her years of world travel and performance, Sheila E. has always left her heart in Oakland, and “Fiesta” is a celebration of the vibrant culture of the Bright Side of the Bay. Sheila E. teamed up with B.Slade as MC, gets the party started with the demand from the get go to “drop that beat on that.” The crowd responds in turn, which a plethora of percussion scattered throughout this party being brought to life. Low riders hop across the screen and industrial cityscapes paint a dazzling picture, all of which culminates with what we are hoping for all along, an absolutely explosive drum solo by Sheila E. that will leave you elated and exhilarated. This single is bound for the charts, clubs, and Song of the Summer status.
Bursting with hot Latin percussion, classical guitars, and tight brass, “Mona Lisa” is another inferno of hypnotic rhythm that cannot be denied. Shelia E. tells the story of a beautiful woman who marries a man of wealth and fame, but her heart’s true desire is to dance. Sheila E. fully communicates the emotion behind this tale in two ways: with her powerful voice and her singular percussive talents. The song is a blast of heat and energy from beginning to end, loudly signaling the return of one of America’s greatest performers.
The video–directed by Peter Michael Escovedo–properly captures the energy of the track with a host of colorful, kinetic visuals. The lovely dancer–who represents the titular character–delivers several stunning, solo dance performances. But the main attraction here is Sheila herself in a several gorgeous, high-fashion costumes (and hair styles), looking as fierce as ever. She sings, dances, and plays the drums for the camera, giving her audience her all, and making for one mesmerizing video. If you’re not moving by the clip’s end, you may want to check your pulse.
It’s our true honor to be working with a groundbreaking artist like Sheila E. to bring you these magnificent clips! We’d love to hook you up with a copy of ICON, so please get that video into your programming and get in touch! Please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at info@HIPVideoPromo.com .