Dave Luv Breaks Free: “Let It Go” Signals a Bold New Era for Chicago’s Rising Star

With an instinct for innovation, Dave Luv consistently pushes the boundaries of contemporary hip hop music and culture. When he’s not busy skateboarding, collecting sneakers, and flaunting the freshest streetwear, the Chicago native effortlessly blurs the lines between rap, hip hop, pop, and rock, each release more ambitious and more heartfelt than the last. Raised in the vibrant, relentless energy of the Windy City, Luv embodies the fearless creativity that defines his generation—unafraid to experiment, evolve, and lay his soul bare.

Over the past few years, Luv has released a slew of alluring hip hop hits that have generated serious buzz across the musical world, social media, MTV, and beyond. Working alongside accomplished producer and manager Onassis Morris and collaborating with fellow rising stars such as Sagealina and Reo Cragun, he’s built a reputation as an artist who refuses to be confined by genre or expectation. Now, with his debut EP Mixed Emotions, Luv is turning a brand new page—one soaked in vulnerability, grit, and raw emotion. Unafraid to traverse new sonic and thematic terrains, he’s solidified himself as a bold, sincere voice of his generation, evolving at an astronomical rate and proving he’s only just getting started.

His latest single, “Let It Go,” marks a pivotal shift in his artistic journey—and his most daring sonic leap yet. For the first time, Luv dives headfirst into indie rock territory, trading his signature hip hop beats for grumbling guitars, bouncy drums, and raw, emotive vocals. The result? A fiery anthem that begs to be blasted at full volume. Romantic relationships can be beautiful—until they’re not. Sometimes they crumble, and facing that truth becomes the hardest part of letting go. “Let It Go” captures that breaking point with unflinching honesty: the moment when enough is finally enough. It’s the story of a lover who can no longer tolerate an ex who “tried to keep him down” and now wants to come crawling back. Luv doesn’t mince words—he pleads for his partner to stop beating a dead horse and move on. This isn’t a somber breakup ballad; it’s an anthem of reclamation, dripping with adolescent ferocity and the intoxicating freedom that comes from walking away from something “dead and gone.”

The accompanying music video, crafted by Luv’s go-to visual collaborator Nicholas Jandora, brings this emotional exhaustion to life in vivid, cinematic detail. Since stepping onto the scene, the duo has been inseparable, working together on every single one of Luv’s music videos to establish his bold, kinetic aesthetic. In “Let It Go,” we see the toll of dragging out a loveless relationship: opposite his bubbly, energetic counterpart, Luv’s thousand-yard stare says everything. He’s completely drained. Keeping up the facade has sucked every ounce of life from him, leaving him shuffling through the motions—zombified, hollow, and desperate to break free. It’s a stark, relatable portrait of emotional burnout, and Jandora captures it with striking clarity.

Currently joining Michael Minelli on tour this fall, Luv is literally expanding into new territories, bringing his magnetic energy and unfiltered storytelling to fresh audiences across the country. With Mixed Emotions serving as his most vulnerable, personal work to date, Dave Luv isn’t just another emerging artist riding a wave—he’s carving out his own lane with limitless potential. Bold, evolving, and unapologetically himself, Luv is a name you’ll be hearing for years to come.