HIP Picks: New Videos from Petit Biscuit, The Real Meladee, and more | 9/15/2023

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New This Week: “You Don’t Ignore (Too Late)” music video from Petit Biscuit, plus new music videos from The Real Meladee, Lan Lawd ft. Nicko Rebel, John Philbrick, and The Lori P. Davis Project

Summer is coming to a close and the weather is beginning to cool down – but with yet another fresh batch of videos to share, the music world is heating UP! The latest HIP Picks – Weekly Client Roundup is here; take a look at the videos, and learn more about the clips by reading below.

“You Don’t Ignore (Too Late)” Music Video: Petit Biscuit (pop)

Petit Biscuit is from Rouen, France, but he made his name in EDM in Paris. Whether you know him  for his electropop classic “Sunset Lover” or his popular full-length albums (2017’s Presence and 2020’s Parachute), you’re going to love “You Don’t Ignore (Too Late).” Cinematographer Baptiste Cornu filmed the “You Don’t Ignore” video, which presents a life lived at the speed of electronic music.

“Set The Tone” Music Video: The Real Meladee (rap)

Tallahassee, FL rapper The Real Meladee takes inspiration from things she sees and feels as she grows. “Set The Tone” is her recent underground hit, with over 40k views in its first two weeks on YouTube. The video was directed by It’s Mason Productions (IMP) and shot at different events around Miami, taking viewers along for the ride to experience the city’s nightlife.

“So Good” Music Video: Lan Lawd ft. Nicko Rebel (pop/rap)

Sailing towards the stars from the Caribbean island of St. Lucia, Lan Lawd is the reggae alias of Nelson Serieux. He’s paired with Grammy-winning producer Nicko Rebel for “So Good.” The “So Good” video (directed by Presh Productions) was shot at St. Lucia’s iconic Irie Bar, and features choreography crafted by Mind of Xavier and Le pazz.

“Losing Out To Crazy” Lyric Video: John Philbrick (rock)

A renowned session guitarist who trained at the Berklee School of Music, producer-songwriter John Philbrick showcases his eclectic style on his album If You Say So. “Losing Out To Crazy” offers an energetic stage to vent out frustration over the status quo. It’s paired with a lyric video (directed by Lyric Vids) that depicts a vacant, red-saturated Los Angeles.

“Hell 2 Pay” Music Video: The Lori P. Davis Project (singer-songwriter)

Shining bright from Akron, Ohio, The Lori P. Davis Project gives voice to fierce women everywhere, crafting songs about the feminine experience. “Hell 2 Pay” is a duet with Mike Darby, and an apt sequel to her debut release, “Bad Boy.” It’s paired with a video directed by Davis and Chuck Mayfield that paints a vivid picture of Lori’s experience.