New This Week: “Scream” music video from Stef Chura, plus new videos from Terry Light, Arthur Pri¢e, Aurora Kuda, and Wai Lana
This week we’ve got videos from old favorites, returning members of the beloved HIP Video Promo family, as well as promising new artists. From prominent indie labels to independent artists to a song from a film’s score, there’s incredible variety in the storytelling here. Here’s our latest HIP Picks – Weekly Client Roundup- take a look at the videos above, and learn more about each clip by clicking on the links below.
“Scream” Music Video: Stef Chura (Indie Rock)
Detroit rocker Stef Chura released Midnight (Saddle Creek), her second album, earlier this month, and outlets like Pitchfork, the FADER, NPR, Rolling Stone, Stereogum, PopMatters, and Paste have already lauded the set. Chura partnered with director Ambar Navarro (who’s also made clips for Soccer Mommy and Moaning) to create the “Scream” video, where she dresses as a cheerleader and performs in a high school gym, intercut with clips of classic high school drama.
“Dark Days” Music Video: Arthur Pri¢e (Hip Hop)
Born in San Francisco and now living in Alameda, CA, Arthur Pri¢e is an artist inspired by everyday life. He takes influence from old school boom-bap rap and greats like Eminem, Method Man, and Red Man, as well as modern favorites like Drake and Travis Scott, and now, having found his passion, he’s shared the video for “Dark Days.” He partnered with longtime friend and director Jack Boston to shoot the clip at a warehouse in Santa Cruz, where he can be seen fighting multiple versions of himself and fighting through his struggles.
“Lately” Music Video: Terry Light (Electronic/Pop/Ambient)
Filmmaker Kailee McGee fell in love with Terry Light’s music, and gave “Lately” a home in her movie The Person I Am When No One Is Looking. Light and McGee, and producer Mark Hadley (who scored the film), are all friends, and in “Lately”, they present Highland Park, Los Angeles, as a gorgeous, but slightly surreal, landscape. McGee’s character is both victim and perpetrator in the world of beautiful people driven by a desire for attention and an obsession with follower count.
“Ma Quale Grande Amore” Music Video: Aurora Kuda (Pop)
Inspired by the rhythm and sensuality of Jennifer Lopez, the melody of Julio Iglesias, and the personality of Madonna, Aurora Kuda brings true artistry from her homeland of Italy to viewers and listeners all over the world. Following “Vivo Persa”, the debut single and video from her forthcoming album of the same name, her latest offering is “Ma Quale Grande Amore,” Italian for “But What Great Love.” Set in Monte Conero Park in Ancona, Italy and directed by Paolo Galassi, “Ma Quale Grande Amore” shows Aurora Kuda and Antonio Sticchi (frontman of the band No Pretes) in a love affair gone wrong.
“Beyond Time & Space” Music Video: Wai Lana (World/Pop)
It wouldn’t be International Yoga Day without a new song and video from Wai Lana. The prolific yoga teacher and host of TV series Wai Lana Yoga has now shared “Beyond Time & Space,” where she takes a viewer on an emotional journey that spans time, space, and the universe. No matter where – and when! – she is, the wisdom in her voice, and longing in her lyrics, is evident.
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