January 14, 2016
Earlier this year we hit you with 3 visually and artistically diverse videos from Secret Friend, the brainchild of principle songwriter and performer Steven Fox. The three videos, “I Don’t Know You,” “Nobody Listens,” and “Orbital Velocity” spanned a wide range of spectrums. Animation to live action, humor to heartache, it was a wild ride. For the next offering, all of his efforts were focused squarely on “Do You?” and creating an unforgettable clip that encapsulates all things Secret Friend.
To understand Secret Friend, one needs to understand the long journey that Fox has been on that shaped his sound. His early years were spent between Seattle and London, soaking in the respective music scenes. A professional detour landed him in South East Asia for many years, but it was only a matter of time before he came back to the well that inspired him so many times in his youth. Thus, Secret Friend was born. The project features Fox as the principle creative party, where he blends a wide variety of influences into a single voice. Whether it be acoustic guitars, digital programming, pop melodies, psychedelic production, or a straight forward rock vibe, the end result is always simultaneously intriguing and engaging.
“Do You?” is a vibrant, multi-layered treat that lulls the viewer into a deep trance through a combination of unorthodox visuals and soothing music. Taking a visual cue from indie rock stalwarts like of Montreal, “Do You?” presents a kaleidoscope of colors. Though it all blends into one seamless hallucinogenic presentation there is in fact multiple mediums at work here. At one point it may be a watercolor background, then moments later a hand drawn character comes on screen, only to be faded into a subtle digital animation. It’s reflective of the diverse influences and cross-genre influences that is the basis of Secret Friend.
All of us here at HIP Video Promo are incredibly excited to be working closely with Secret Friend to bring you another must-see video! Please don’t hesitate to let us know what we can do to help get all of them into your programming! Please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at [email protected] . You can also visit http://www.SecretFriendMusic.com/ for more info.
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For info about other Secret Friend videos, click HERE