BRIDGES AND POWERLINES
September 30, 2013
We all know the old saying “if at first you don’t succeed, try, try again.” But what happens when you do succeed, and you succeed so splendidly that you might have a hard time imagining yourself topping your previous efforts? If you are bridges and powerlines, you take the same winning formula and you make it even better.
You see, when we brought you their previous video for “Bushwick” we all knew we had a winner. The video was loved by video programmers, the song (and the entire Better EP) was a remarkable tune that has a unique blend of quirky pop, rock, and a generous amount of tasteful synths, and all in all it reinforced the bands’ place as one of NYC’s premiere indie rock outfits. “Bushwick” was also a runaway winner of the mtvU Freshmen competition, earning rotation on the coveted channel.
While “Bushwick” was a raucous number, “Red Hook” shows the softer side of bridges and powerlines. It bounces like a waltz and the melodies and production seem like it could have been plucked out of the soundtrack for Pippin. The feeling is upbeat, but the song is a somber reflection on leaving the past behind and moving on to new chapters, whether we want or not.
For their new video “Red Hook” the band returned to “Bushwick” director Christopher Arcella to capture the same magic. This time, however, Arcella decided to flex his digital skills, by creatingan adorable CGI alter-ego of the video’s lead character, who resembles a hybrid of a moose and a Star Wars Jawa. The video initially focuses on a pensive lead female character who envisions her CGI alter-ego chasing an elusive flying flower n a barren desert-scape. Soon after, the video shifts back to a city landscape where the female lead pursues a parallel journey to her CGI “avatar”. We then witness a similar motif to “Bushwick” where the main characters release their emotions through urgent dance-like action. Clearly the characters have a lot on their minds throughout, but it never stops the video from being a pleasant and uplifting experience, and is a killer next offering from bridges and powerlines! For more information, please contact Andy Gesner and the HIP Video Promo staff at (732)-613-1779 or email us at info@HIPVideoPromo.com . You can also visit www.BridgesAndPowerlines.com/.
|Visit bridges and powerlines|
For info about bridges and powerlines’ “Uncalibrated” video, click HERE
For info about bridges and powerlines’ “Bushwick” video, click HERE