Dude Reppin Knowhere “MoMA”

About the “MoMA” video

Nice, you made it. So, “MOMA” – or, More Organic More Authentic. Yes indeed, it’s Dude Reppin Knowehere’s new single and soon to be the titular track of his pending album. But it’s also, as the man himself says, “a movement. If I were ever to actually get behind a movement, yeah, it’d be this.” The song itself is a shining example of what that means. After tinkering together the catchy retro beat and hook at the heart of the song, producer Ace Marcano just threw “MOMA” down as a temporary title for the track. Then, after hiking Vermont’s highest peak together, the acronym fleshed itself out into our main man’s noggin organically. And a bit later, they decided to nail down the entire song and video in a single day – for authenticity’s sake.

What resulted was a tasty, funky window into a mind and life lived “MOMA.” The song calls listeners to chill the f*** out and “Pay respect to the Earth / Because the Earth is dope.” The music video (again: shot in a single day) also opens us to the world of Dude Reppin Knowhere. Shot-by-shot, we get an earthy and aerial tour of Burlington through the eyes of the artist: backyard beat-making, mountain-climbing, and donuts in parking lots – it can’t get much better. Pop on the song or daze out on the video to start steering your life towards “MOMA.”