Artist:
FEVER RAY
Label:
MUTE
Video:
“TRIANGLE WALKS”
Director:
Mikel Cee Karisson
Add Date:
September 11, 2009

Greetings, it’s Andy Gesner and the staff from HIP Video Promo, and we’re thrilled to continue our work on behalf of the consistently intriguing Fever Ray. Karin Dreijer Andersson has developed a consistent visual aesthetic in her clips – and it’s one that has spread shadows from her native Sweden to these shores. The horror in her videos is never overt: it’s suggestive and insidious, and all the more powerful for it. No reason is given for the lifeless bodies strewn around the country mansion in the “If I Had A Heart” clip, or for the eerie procession of canoes through a star-lit swamp. We’re not shown what the shaman is conjuring from the depths of a disused suburban pool in the “When I Grow Up” clip; but we can be certain it’s nothing we’d ever want to encounter – even in a nightmare.

Fever Ray’s latest clip – for the haunting “Triangle Walks” – is even more impressionistic. Here, the chill is conveyed by flickering lights, cold rooms, weird shadows, and the partially-obscured head and quivering lips of the singer. Shots are indirect, illumination is in short supply, and Andersson herself seems perpetually shrouded in darkness. This might just be the scariest thing she’s yet done, and it’ll add to Andersson’s reputation as a new master of the music video form. Once 2009 is over, we’re likely to look back at the clips fromFever Ray as the most visually coherent set made by any artist in any genre.

The album is already receiving serious consideration as the year’s best – and summer isn’t even over. NPR nominated Fever Ray for the honor, and we’re sure they’re just the first of many. Certainly the Fever Ray LP is one of the most distinctive and engrossing new albums in general release: Andersson’s evocative lyrics, hypnotic synthesizer textures, and bizarre voice effects lend the album a graceful, memorable sonic signature. The singer’s bold use of vocal phasing and warping is both courageous and imaginative; it’s also frequently terrifying (as it is on “Triangle Walks”). And Fever Ray is no studio-only electronica act: Andersson’s impressive theatrical live show has now spooked fans all over the globe. Expect outrageous costumes, sweeping green laser lights, smoke and shadows, and, scariest of all, a creepy array of vintage desk lamps.

Those lamps make an appearance in the “Triangle Walks” clip, too. Director Mikel Cee Karlsson is one of the masterminds behind Fever Ray’s striking stage set, and he’s captured some of that dark magic in his video. It’s hard to determine where the streaming light ends and the swirling smoke begins; it’s all one dizzying, blinking mystery, like an attic room partially lit by a faulty bulb. Every shadow seems to carry provocative connotations; every silhouette dances just beyond the horizon of recognition. Andersson herself sits like a Sibyl, her stained lips and pointed chin barely visible as she sings. Her eyes are occluded, and the blackness around her seems poised to swallow her; the camera keeps panning away from her, losing focus, shifting dangerously, like the contents of the head of a man clinging – just barely – to sanity.

We are very proud to bring you this third stunning clip by Fever Ray and we have the good folks at Mute to thank for it. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com
. You can also visit www.Mute.com orwww.FeverRay.com to find out more about Fever Ray.

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For info about Fever Ray’s previous video, “When I Grow Up” click HERE

For info about Fever Ray’s previous video, “If I Had A Heart” click HERE