“KICK THE BASS”
February 26, 2009
Hello video lovers! It’s Andy Gesner and the staff from HIP Video Promo, here to share a brand new clip from a telegenic group with a striking visual identity. If the faces in the Julien-K video look familiar, there’s a reason for that: singer Ryan Shuck and guitarist Amir Derakh are both principals in electro-rock favorites Orgy. Moreover, the Julien-K’s executive producer is Chester Bennington, and the Linkin Park frontman (and his winsome wife) make cameo appearances in the “Kick The Bass” clip. Shuck, Derakh and Bennington are no strangers: the Orgy guitarists have been working on Bennington’s first solo project. Fans of Orgy will be thrilled to watch Shuck and Derakh cut loose, while Linkin Park enthusiasts will applaud a rare opportunity to catch Chester Bennington in an offstage role.
But this is no side-project or moonlighting gig: Julien-K is a resolutely separate enterprise, and a killer band in its own right. Death To Analog, the combo’s debut release, is every bit as bracing as Orgy’s now-classic Punk Stank Paranoia. While Julien-K plays a similar sort of hard rock-electronica hybrid, the band’s music is at once poppier, edgier, and more direct than Orgy. It’s fair to say that Shuck and Derakh have spelled a brand new word with the same letters, and that they’ve come up with something that is simultaneously novel and familiar. Probably the most reliable electro-rock hitmakers in America, the Orgy writers and performers have always managed to bring challenging industrial sounds to a mass audience.
Julien-K and “Kick The Bass” continues the winning streak. Mixed by the able Tim Palmer (The Cure, U2, The Mission), the track sounds terrific: synthesizers squeal, drums pound, six-strings sting, and electronic bass throbs like a berserk heartbeat. But Ryan Shuck’s voice and his powerful microphone presence dominate the track. He sings of the lure of the nightlife, but of its dangers, too; it makes him feel alive, special, but it also blunts his sense of identity. “Powder buffets, drinks, and excitement”, he asks, “do you even know who you are?”
The Julian-K video is an exploration of the rewards – and the dangers – of the glittering milieu discussed in the song. We don’t want to spoil anything for you; suffice to say that the “Kick The Bass” clip comes bundled with an arresting twist ending. Even in a glitzy, decadent Los Angeles nightspot, things aren’t exactly as they seem. Everyone in the club is dressed to kill – top hats, revealing dresses, leather and lace and tight skirts. The girls are drop-dead gorgeous, and the guys look suitably dangerous. Julien-K is the entertainment at this party, and they perform “Kick The Bass” with the energy and drive that fans of Orgy associate with Shuck, Derakh, and their accomplices. But they’re also attendees, and they’re subject to the same sort of fascinations that leave the rest of these night owls spellbound. The guys in the band get female attention; so much so that you might begin to wonder if something’s wrong. And as Bennington, Derakh, and Shuck find out the hard way – there is.
Huge props to the Metropolis Records and Julien-K teams for bringing us this tantalizing new clip! We’d also like to mention that if you’d like to see the uncensored version of this clip, check out www.PlayBoy.com! We’ve also been hooked up with lots of copies of Death To Analog for your on-air needs, so give us a holler to get some! If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com . You can also visit www.MetropolisRecords.com orwww.JulienK.com to find out more about Julien-K.
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